Ducati
Via Antonio Cavalieri Ducati, 3,
Bologna, 40132,
Italy
Bologna, 40132,
Italy
39 51 641-3111
Manufacturing
Ducati Technographics
Ducati Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ducati and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2100 Ducati employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ducati has purchased the following applications: Rewardian Platform for Employee Recognition and Rewards Management in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Contentful Content Platform for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ducati is running and its propensity to invest more and deepen its relationship with Rewardian , Cisco Systems , Eventboost or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ducati revenues, which have grown to $1.11 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ducati intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ducati Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rewardian | Legacy | Rewardian Platform | Employee Recognition and Rewards Management | HCM | n/a | 2023 | 2023 |
In 2023, Ducati implemented the Rewardian Platform for Employee Recognition and Rewards Management. The deployment targeted HR-led employee recognition and incentive programs across Ducati's engineering and manufacturing teams in Europe, delivered as a cloud-hosted SaaS recognition environment.
The Rewardian Platform implementation emphasized a custom rewards catalog and gamification capabilities, with configuration of points accrual rules, peer-to-peer recognition workflows, and catalog-based reward fulfillment. Ducati's HR organization governed program rules, reward approvals, eligibility settings, and cadence of engagement campaigns, while program configuration was scoped to manufacturing and engineering populations to align recognition mechanics with shop floor and R&D workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Ducati implemented Cisco Webex Meetings on its website. The deployment uses Cisco Webex Meetings as an Audio Video and Web Conferencing solution to provide browser-based and client-based access for external users and site visitors, delivering real-time audio, video, screen sharing, and meeting scheduling capabilities. The presence on Ducati's public site indicates embedded join flows or meeting widgets that expose conferencing functionality directly to customers and partners.
Configuration and operational control are consistent with cloud-hosted Cisco Webex Meetings administration, with centralized meeting templates, participant controls, and access management applied to site-facing events. Ducati Cisco Webex Meetings Audio Video and Web Conferencing is positioned to support customer-facing communication and web conferencing workflows tied to Ducati's digital engagement on its website.
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Event Management | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Ducati implemented Contentful Content Platform to manage content for its public website and digital channels. The Contentful Content Platform was adopted as Ducati's core Web Content Management solution for structured content and editorial operations.
The implementation emphasizes content modeling, custom content types, asset management, rich text fields, scheduling, and versioning to support product pages, news, and campaign materials. Contentful Content Platform was configured to provide role based access controls and approval workflows so editorial teams can author, stage, and publish content through a unified editorial interface.
Operational ownership is centered in Ducati's marketing and digital experience teams, who coordinate content lifecycle, localization, and publishing schedules using the platform. The architecture follows a headless delivery pattern with Contentful delivery APIs and SDKs powering the website front end, enabling clear separation between content management and presentation while providing Web Content Management capabilities for marketing, product communications, and corporate site governance.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2023 | 2023 |
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Warehouse Management | SCM |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2011 | 2011 |
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Product Lifecycle Management | PLM and Engineering |
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2011 | 2011 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Ducati
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Ducati Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ducati IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ducati digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ducati Technographics
Ducati is a Manufacturing organization based in Italy,
with around 2100 employees and annual revenues of $1.11 billion.
Ducati operates a diverse technology stack with applications such as
Rewardian Platform, Cisco Webex Meetings and Contentful Content Platform,
covering areas like Employee Recognition and Rewards Management, Audio Video and Web Conferencing and Web Content Management.
Ducati has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rewardian, Cisco Systems and Contentful GmbH.
Ducati recently adopted applications including
Rewardian Platform in 2023, Tesi Order Management in 2023 and Tesi Warehouse Efficiency in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ducati’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ducati’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ducati technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.