Duinrell
Duinrell 1,
Wassenaar, 2242 JP,
Netherlands
Wassenaar, 2242 JP,
Netherlands
31 70 515 5255
Leisure and Hospitality
Duinrell Technographics
Duinrell Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Duinrell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Duinrell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Duinrell has purchased the following applications: Exact Synergy for Document Management in 2014, Spotler Activate CDP (ex Datatrics) for Customer Data Platform in 2021, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Duinrell is running and its propensity to invest more and deepen its relationship with Exact Software , Spotler , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Duinrell revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Duinrell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Duinrell Tech Stack and Enterprise Applications
Duinrell Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Synergy | Document Management | Content Management | Advisie | 2014 | 2014 |
In 2014, Duinrell implemented Exact Synergy as a Document Management solution to centralize document storage and governance for its Exact Software financial administration. Exact Synergy was positioned to support the company finance function, enabling searchable archival of invoices, contracts and transactional documents while linking document records to the Exact financial ledgers used for central accounting at Duinrell.
The deployment emphasized Document Management capabilities such as document capture and indexing, electronic invoice and contract handling, workflow-based approval and retention controls, and role-based access for finance and management. The Exact Synergy implementation was integrated with the Exact Software financial administration to associate documents with payment conditions and accounting totals, and it was configured to feed consolidated inputs to Sumatra reporting for one-sheet management dashboards. Advisie served as an implementation partner, with operational collaboration noted between Duinrell, ComputerPlan and Sumatra during the reporting and dashboard work.
Rollout targeted the central finance organization while interfacing with multiple departmental systems that generate daily, weekly and monthly reports, with final processing and steering performed at weekly or monthly aggregation levels. The combined Exact Software and Sumatra reporting footprint delivered near real-time dashboards and simplified month-to-month comparative reporting, and the Sumatra consultant completed the reporting dashboard implementation in three days according to the project account, reducing the manual effort required to prepare figures for weekly management meetings.
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Duinrell CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Duinrell implemented Spotler Activate CDP (ex Datatrics) as its Customer Data Platform. The implementation was executed on the Duinrell website using Datatrics instrumentation to capture behavioral signals and assemble session and profile data, positioning Spotler Activate CDP (ex Datatrics) as the central Customer Data Platform for web-sourced customer intelligence. This deployment supports marketing and guest engagement business functions by creating unified visitor profiles and enabling audience segmentation for onsite personalization and campaign activation.
The architecture emphasized client-side website tagging and site level JavaScript to stream page views, events, and form interactions into the Spotler Activate CDP data model and audience engine. Configuration work focused on segmentation, personalization rules, and campaign orchestration modules consistent with Customer Data Platform capabilities, while governance centered on consent-aware profile stitching and marketing operations control of audiences and activations. Duinrell uses Spotler Activate CDP (ex Datatrics) to centralize web behavioral data for marketing, guest experience, and campaign orchestration workflows.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Duinrell IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
In 2022 Duinrell implemented Cloudflare CDN as its Content Delivery Network for its public website. Duinrell is a Netherlands leisure and hospitality operator with about 160 employees and revenue of 25000000, and the Cloudflare CDN deployment centralizes content delivery for the site.
The implementation configures Cloudflare CDN to serve cached static assets from edge locations, accelerate TLS and HTTP/2 delivery, and apply standard CDN capabilities such as cache-control headers, origin pull, and image optimization. Configuration aligns with common Content Delivery Network functional modules including edge caching, HTTP and HTTPS acceleration, and cache invalidation workflows. The Cloudflare CDN integration is positioned in front of Duinrell's origin web servers to handle routing of web traffic and content caching.
Operationally the Cloudflare CDN implementation affects web operations and digital marketing, introducing formal workflows for cache purging, edge configuration, and certificate management. Governance changes included embedding CDN-aware publishing and cache invalidation procedures into website change control and release processes. The deployment preserves Cloudflare CDN as the Content Delivery Network component of Duinrell's web technology stack, supporting web operations and digital marketing functions.
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IT Decision Makers and Key Stakeholders at Duinrell
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Apps Being Evaluated by Duinrell Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Duinrell IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Duinrell digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Duinrell Technographics
Duinrell is a Leisure and Hospitality organization based in Netherlands,
with around 160 employees and annual revenues of $25.0 million.
Duinrell operates a diverse technology stack with applications such as
Exact Synergy, Spotler Activate CDP (ex Datatrics) and Cloudflare CDN,
covering areas like Document Management, Customer Data Platform and Content Delivery Network.
Duinrell has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exact Software, Spotler and Cloudflare.
Duinrell recently adopted applications including
Microsoft Clarity in 2022, Cloudflare CDN in 2022 and Spotler Activate CDP (ex Datatrics) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Duinrell’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Duinrell’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Duinrell technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.