Hiawassee, 30546, GA,
United States
Duke Hospitality Technographics
Duke Hospitality Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Duke Hospitality and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Duke Hospitality employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Duke Hospitality has purchased the following applications: M3 Accounting Core for ERP Financial in 2016, GoDaddy Webmail for Collaboration in 2013, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Duke Hospitality is running and its propensity to invest more and deepen its relationship with M3 , GoDaddy , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Duke Hospitality revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Duke Hospitality intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Duke Hospitality Tech Stack and Enterprise Applications
Duke Hospitality ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| M3 | Legacy | M3 Accounting Core | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Duke Hospitality implemented M3 Accounting Core. M3 Accounting Core, categorized as ERP Financial, was provisioned to centralize accounting and financial reporting for the corporate finance office supporting 12 hotels and one commercial property.
Deployment focused on core financial modules including general ledger, accounts payable, accounts receivable workflows, payroll processing, month end close orchestration, and financial report generation, reflecting standard ERP Financial capabilities. Configuration work emphasized multi entity accounting and cost center level controls to align hotel property level accounting with corporate consolidation.
Integrations were implemented with Accknowledge by M3 and BirchStreet Procurement to link procurement workflows and external accounting subsystems into M3 Accounting Core. Operational ownership rested with the corporate finance team, including the corporate staff accountant and director of finance, covering daily transactional processing, payroll and benefits administration, employee onboarding, and month end close across all properties.
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Duke Hospitality Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Duke Hospitality implemented GoDaddy Webmail as its hosted email solution. GoDaddy Webmail, classified in the Collaboration category, is used on the dukehospitality.com website to provide webmail access for staff and to centralize email under the corporate domain.
The implementation leverages GoDaddy Webmail capabilities such as browser-based webmail, mailbox provisioning, SMTP and IMAP access, and standard DNS and MX record configuration to route mail for the dukehospitality.com domain. Configuration work focused on account creation, alias management, and inbox-level settings consistent with Collaboration email workflows, with the GoDaddy Webmail interface supporting both browser and protocol-based access.
Operational coverage targeted core business functions including reservations, front desk operations, and administrative communications, aligning GoDaddy Webmail Collaboration with guest-facing messaging and internal coordination. Governance centered on centralized account administration and password controls managed by the site administrator, with email hosting and maintenance handled through GoDaddy. The deployment represents a standard hosted email architecture for a 90 employee leisure and hospitality operator using GoDaddy Webmail on its website for daily communications.
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Collaboration | Collaboration |
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2014 | 2014 |
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Duke Hospitality CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Duke Hospitality implemented FullStory on its public website to support Customer Experience and web interaction analysis. The FullStory deployment is focused on capturing user sessions and behavioral data to inform guest experience and digital engagement efforts at the company level, aligning the application with Customer Experience business functions for marketing and site operations.
FullStory was implemented as a client side web instrumentation layer using the vendor provided script, capturing session replay, click and scroll events, and custom event tracking consistent with Customer Experience tooling. Configuration emphasis included event taxonomy and consent aware data capture, enabling digital marketing, guest services, and web operations teams to analyze navigation flows, identify usability issues, and prioritize site fixes without announced backend integrations or additional enterprise middleware.
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Duke Hospitality Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2015 | 2015 |
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Duke Hospitality IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Duke Hospitality
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President, COO | CXO | Finance | ||||
| Corporate Staff Accountant | Manager | Finance | ||||
| CEO and Chairman | CXO | Finance |
Apps Being Evaluated by Duke Hospitality Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||