Dunelm Group
Dunelm Store Support Centre, Watermead Business Park Leicester, Syston,
Leicester, LE7 1AD,
United Kingdom
Leicester, LE7 1AD,
United Kingdom
44 11 6264-4400
Retail
Dunelm Group Technographics
Dunelm Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dunelm Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Dunelm Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dunelm Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Eploy Applicant Tracking System for Applicant Tracking System, Candidate Relationship Management in 2022, Tillpoint EPOS for Point Of Sale in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dunelm Group is running and its propensity to invest more and deepen its relationship with SAP , Eploy , Edenred or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dunelm Group revenues, which have grown to $2.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dunelm Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dunelm Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Dunelm Group implemented SAP S/4 HANA as its ERP Financial platform. The program centered on migrating the SAP landscape to the HANA in-memory database then on boarding SAP S/4 HANA, with a specific focus on managing HANA memory footprint and associated costs. Implementation planning included preparing SAP ECC in readiness for the HANA migration and S/4 HANA conversion. The deployment prioritized platform level decisions around HANA sizing and data lifecycle strategies.
SAP S/4 HANA was configured to deliver core ERP Financial functionality including general ledger, accounts payable, accounts receivable, financial close orchestration and cash management workflows. Configuration emphasis aligned with the ERP Financial category, optimizing accounting master data, period end processes and real time ledgers enabled by the SAP S/4 HANA architecture. Standard S/4 HANA financial ledgers and controlling capabilities were part of the implementation scope.
The migration sequence required extraction and consolidation of transactional data from ECC into the HANA environment prior to S/4 HANA activation, driving integration workstreams around data conversion, validation and archival. Operational coverage concentrated on finance and treasury processes across Dunelm Group, with cross functional touchpoints for master data, procurement billing interfaces and reporting consumption. The deployment relied on the HANA in-memory layer as the primary database tier supporting SAP S/4 HANA application services.
Governance emphasized data archiving and retention policies to reduce HANA memory footprint, aligning technical configuration with finance process owners for cutover and post go live stabilization. Rollout activities combined ECC preparation, data archiving execution and phased S/4 HANA activation to minimize transactional disruption. The implementation narrative highlights planning for HANA memory cost management as a central consideration throughout the SAP S/4 HANA ERP Financial program.
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eploy | Legacy | Eploy Applicant Tracking System | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2022 | 2022 |
In 2022, Dunelm Group deployed Eploy Applicant Tracking System. The implementation used Eploy Applicant Tracking System as the core of an Applicant Tracking System,Candidate Relationship Management initiative to consolidate candidate sourcing, application processing and relationship management for Dunelm's recruitment function.
The implementation delivered a new careers site tightly coupled to the ATS, a career finder tool to surface role matches, and persona-driven candidate personalization to improve discovery of relevant opportunities. Web accessibility tooling from Recite Me was embedded to ensure access for all candidates across the career site. Functional capabilities emphasized CRM-style candidate engagement, application tracking, and career-site routing into structured talent pipelines.
Dunelm worked with vendor Eploy and agency Havas People to align brand communication with talent attraction and to design the candidate journey by persona. The careers site was fully integrated to the Eploy ATS and Recruitment CRM to reduce administration and provide a seamless candidate experience. Integrations concentrated on automated application capture, centralized candidate records, and orchestrated communication workflows between the careers site, the ATS and recruitment CRM for talent acquisition and HR operations.
Operational ownership resided with Dunelm's talent acquisition and employer brand teams, who restructured content and workflows to support persona-based journeys and centralized CRM processes. Governance emphasized accessibility compliance via Recite Me and coordinated communication standards, while the implementation focused on engaging diverse candidate audiences and delivering a more personalised career exploration experience through the career finder tool.
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Candidate Relationship Management | HCM |
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2022 | 2022 |
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Core HR | HCM |
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2011 | 2011 |
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Employee Recognition and Rewards Management | HCM |
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2017 | 2017 |
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HR Service Delivery | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2022 | 2022 |
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Onboarding | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2011 | 2011 |
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Payroll | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2014 | 2014 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tillpoint | Legacy | Tillpoint EPOS | Point Of Sale | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Dunelm Group implemented Tillpoint EPOS at its Grantham soft furnishings store, assigning sales colleagues to operate the system at checkout. Tillpoint EPOS is a Point Of Sale application used by frontline staff to process customer purchases and to act as the final point of contact in the retail transaction flow.
The implementation emphasized core Point Of Sale capabilities, including transaction processing, cashier interface workflows, promotional pricing support in preparation for promotional activities, and inventory control workflows used during the annual stocktake. Operational scope was store level, focused on store sales and product department support during peak times and staff absence, with sales colleagues performing routine checkout, ad hoc departmental support, and EPOS-driven stocktake procedures under store-level operational governance.
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Point Of Sale | ERP Services and Operations |
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2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2023 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2023 | 2023 |
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Call Center | CRM |
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2023 | 2023 |
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CRM | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2014 | 2014 |
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Customer Engagement | CRM |
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2022 | 2023 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Dunelm Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dunelm Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dunelm Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dunelm Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dunelm Group Technographics
Dunelm Group is a Retail organization based in United Kingdom,
with around 12000 employees and annual revenues of $2.25 billion.
Dunelm Group operates a diverse technology stack with applications such as
SAP S/4 HANA, Eploy Applicant Tracking System and Tillpoint EPOS,
covering areas like ERP Financial, Applicant Tracking System, Candidate Relationship Management and Point Of Sale.
Dunelm Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Eploy and Tillpoint.
Dunelm Group recently adopted applications including
Google Cloud Platform (GCP) in 2024, Vonage Fusion in 2023 and Vonage Omnichannel Contact Center in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dunelm Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dunelm Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dunelm Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.