Bethel, 6801, CT,
United States
Duracell US Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Duracell US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Duracell US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Duracell US has purchased the following applications: Pacvue Commerce for eCommerce in 2025, VideoAmp Media Measurement for PR and Media Communication in 2022, Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Duracell US is running and its propensity to invest more and deepen its relationship with Pacvue , VideoAmp , Lumen Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Duracell US revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Duracell US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pacvue | Legacy | Pacvue Commerce | eCommerce | eCommerce | n/a | 2025 | 2025 |
In 2025, Duracell US implemented Pacvue Commerce to synchronize retail operations and ad strategy on Amazon, using commerce and ads automation to centralize U.S. eCommerce execution. The deployment targeted retail media and marketplace operations on Amazon, aligning pricing, inventory signals, and advertising strategy under a single platform.
Pacvue Commerce was configured with rules based automations covering Net PPM percent calculations, Buy Box ownership rules, and inventory driven rules to protect profitability and maintain assortment health. Functional modules implemented included ads automation, retail media orchestration, profitability monitoring, and a rules engine that operationalizes pricing and promotional decisions.
The implementation connected Pacvue Commerce directly to Amazon seller and advertising interfaces to unify ordered revenue and ad spend workflows within the eCommerce stack, and it operated across retail operations, eCommerce merchandising, and marketing teams in the United States. Governance was structured around automated rule sets and decision gates, shifting day to day pricing and ad adjustments into system driven controls to reduce manual interventions.
The U.S. eCommerce and retail media implementation produced outcomes including a roughly 30 percent increase in ordered revenue, a 700 basis point improvement in Net PPM, and a 20 percent rise in Buy Box ownership, as reported by Pacvue. These results reflect coordinated commerce and ads automation driven by Pacvue Commerce.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VideoAmp | Legacy | VideoAmp Media Measurement | PR and Media Communication | CRM | n/a | 2022 | 2022 |
In 2022, Duracell US deployed VideoAmp Media Measurement to build advanced audiences and establish a measurement baseline for marketing and media measurement across linear and digital in North America, positioning the work inside PR and Media Communication workflows. The VideoAmp Media Measurement deployment was executed in partnership with agency Mediacom and focused on cross-platform audience definition and baseline measurement to support unified media planning and accountability.
The implementation centered on audience building and cross-platform measurement capabilities, including advanced audience segmentation, baseline reach and frequency measurement across linear and digital, and overlap analysis to identify TV-to-digital duplication. VideoAmp Media Measurement was used to operationalize consistent audience definitions for planning and to instrument measurement baselines that feed recurring campaign analytics and optimization workflows.
Integrations were explicitly measured across partners including ViacomCBS, Discovery, FOX, Amazon, YouTube and Facebook, enabling partner-level measurement and comparisons across linear and digital supply. Operational coverage was North America, with marketing and media measurement teams at Duracell US and agency stakeholders in Mediacom consuming unified audience and reach data for campaign planning and buy adjustments.
Governance shifted toward centralized measurement baselines and shared audience taxonomy to align planning, buying and measurement across channels, improving coordination between Duracell US marketing and Mediacom. Outcomes reported from the engagement included reduced TV-to-digital overlap and sustained media efficiencies with cost savings quarter-over-quarter, demonstrating the VideoAmp Media Measurement implementation delivered measurable cross-platform efficiency improvements.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lumen Technologies | Legacy | Lumen Cloud (ex CenturyLink) | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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