AI Buyer Insights:

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Duracell US
Location
14 Research Drive, Berkshire Corporate Park,
Bethel, 6801, CT,
United States
Website
https://www.duracell.com/us/
Phone
1 800-551-2355
Artw industry
Manufacturing
Employee
Revenue

Duracell US Technographics

Duracell US Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Duracell US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Duracell US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Duracell US has purchased the following applications: Pacvue Commerce for eCommerce in 2025, VideoAmp Media Measurement for PR and Media Communication in 2022, Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Duracell US is running and its propensity to invest more and deepen its relationship with Pacvue , VideoAmp , Lumen Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Duracell US revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Duracell US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Duracell US Tech Stack and Enterprise Applications

Duracell US eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pacvue Legacy Pacvue Commerce eCommerce eCommerce n/a 2025 2025
In 2025, Duracell US implemented Pacvue Commerce to synchronize retail operations and ad strategy on Amazon, using commerce and ads automation to centralize U.S. eCommerce execution. The deployment targeted retail media and marketplace operations on Amazon, aligning pricing, inventory signals, and advertising strategy under a single platform. Pacvue Commerce was configured with rules based automations covering Net PPM percent calculations, Buy Box ownership rules, and inventory driven rules to protect profitability and maintain assortment health. Functional modules implemented included ads automation, retail media orchestration, profitability monitoring, and a rules engine that operationalizes pricing and promotional decisions. The implementation connected Pacvue Commerce directly to Amazon seller and advertising interfaces to unify ordered revenue and ad spend workflows within the eCommerce stack, and it operated across retail operations, eCommerce merchandising, and marketing teams in the United States. Governance was structured around automated rule sets and decision gates, shifting day to day pricing and ad adjustments into system driven controls to reduce manual interventions. The U.S. eCommerce and retail media implementation produced outcomes including a roughly 30 percent increase in ordered revenue, a 700 basis point improvement in Net PPM, and a 20 percent rise in Buy Box ownership, as reported by Pacvue. These results reflect coordinated commerce and ads automation driven by Pacvue Commerce.
Duracell US CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
VideoAmp Legacy VideoAmp Media Measurement PR and Media Communication CRM n/a 2022 2022
In 2022, Duracell US deployed VideoAmp Media Measurement to build advanced audiences and establish a measurement baseline for marketing and media measurement across linear and digital in North America, positioning the work inside PR and Media Communication workflows. The VideoAmp Media Measurement deployment was executed in partnership with agency Mediacom and focused on cross-platform audience definition and baseline measurement to support unified media planning and accountability. The implementation centered on audience building and cross-platform measurement capabilities, including advanced audience segmentation, baseline reach and frequency measurement across linear and digital, and overlap analysis to identify TV-to-digital duplication. VideoAmp Media Measurement was used to operationalize consistent audience definitions for planning and to instrument measurement baselines that feed recurring campaign analytics and optimization workflows. Integrations were explicitly measured across partners including ViacomCBS, Discovery, FOX, Amazon, YouTube and Facebook, enabling partner-level measurement and comparisons across linear and digital supply. Operational coverage was North America, with marketing and media measurement teams at Duracell US and agency stakeholders in Mediacom consuming unified audience and reach data for campaign planning and buy adjustments. Governance shifted toward centralized measurement baselines and shared audience taxonomy to align planning, buying and measurement across channels, improving coordination between Duracell US marketing and Mediacom. Outcomes reported from the engagement included reduced TV-to-digital overlap and sustained media efficiencies with cost savings quarter-over-quarter, demonstrating the VideoAmp Media Measurement implementation delivered measurable cross-platform efficiency improvements.
Duracell US IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Lumen Technologies Legacy Lumen Cloud (ex CenturyLink) Application Hosting and Computing Services IaaS n/a 2019 2019
Duracell US CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2017 2017

IT Decision Makers and Key Stakeholders at Duracell US

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Duracell US Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Duracell US IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Duracell US digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Duracell US Technographics
Duracell US is a Manufacturing organization based in United States, with around 2200 employees and annual revenues of $1.50 billion.
Duracell US operates a diverse technology stack with applications such as Pacvue Commerce, VideoAmp Media Measurement and Lumen Cloud (ex CenturyLink), covering areas like eCommerce, PR and Media Communication and Application Hosting and Computing Services.
Duracell US has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Pacvue, VideoAmp and Lumen Technologies.
Duracell US recently adopted applications including Pacvue Commerce in 2025, VideoAmp Media Measurement in 2022 and Lumen Cloud (ex CenturyLink) in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Duracell US’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Duracell US’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Duracell US technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.