List of VideoAmp Media Measurement Customers
VideoAmp
2229 S Carmelina Ave,
Los Angeles, 90064, CA,
United States
Los Angeles, 90064, CA,
United States
1 424-272-7774
Professional Services
500
$80M
Since 2010, our global team of researchers has been studying VideoAmp Media Measurement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased VideoAmp Media Measurement for PR and Media Communication from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using VideoAmp Media Measurement for PR and Media Communication include: General Motors, a United States based Automotive organisation with 162000 employees and revenues of $187.44 billion, Jack in the Box, a United States based Retail organisation with 1079 employees and revenues of $1.69 billion, Duracell US, a United States based Manufacturing organisation with 2200 employees and revenues of $1.50 billion and many others.
Contact us if you need a completed and verified list of companies using VideoAmp Media Measurement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The VideoAmp Media Measurement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Duracell US | Manufacturing | 2200 | $1.5B | United States | VideoAmp | VideoAmp Media Measurement | PR and Media Communication | 2022 | n/a |
In 2022, Duracell US deployed VideoAmp Media Measurement to build advanced audiences and establish a measurement baseline for marketing and media measurement across linear and digital in North America, positioning the work inside PR and Media Communication workflows. The VideoAmp Media Measurement deployment was executed in partnership with agency Mediacom and focused on cross-platform audience definition and baseline measurement to support unified media planning and accountability.
The implementation centered on audience building and cross-platform measurement capabilities, including advanced audience segmentation, baseline reach and frequency measurement across linear and digital, and overlap analysis to identify TV-to-digital duplication. VideoAmp Media Measurement was used to operationalize consistent audience definitions for planning and to instrument measurement baselines that feed recurring campaign analytics and optimization workflows.
Integrations were explicitly measured across partners including ViacomCBS, Discovery, FOX, Amazon, YouTube and Facebook, enabling partner-level measurement and comparisons across linear and digital supply. Operational coverage was North America, with marketing and media measurement teams at Duracell US and agency stakeholders in Mediacom consuming unified audience and reach data for campaign planning and buy adjustments.
Governance shifted toward centralized measurement baselines and shared audience taxonomy to align planning, buying and measurement across channels, improving coordination between Duracell US marketing and Mediacom. Outcomes reported from the engagement included reduced TV-to-digital overlap and sustained media efficiencies with cost savings quarter-over-quarter, demonstrating the VideoAmp Media Measurement implementation delivered measurable cross-platform efficiency improvements.
|
 |
General Motors | Automotive | 162000 | $187.4B | United States | VideoAmp | VideoAmp Media Measurement | PR and Media Communication | 2022 | n/a |
In 2022, General Motors implemented VideoAmp Media Measurement in the PR and Media Communication category to support marketing measurement for Chevrolet across United States media buys. The deployment targeted planning, activation and attribution workflows within GM marketing and media measurement teams, with an emphasis on aligning linear and streaming audience definitions for campaign execution.
VideoAmp Media Measurement was configured to provide cross-platform audience segmentation and currency-grade measurement, serving as a common measurement dataset. Functional capabilities emphasized audience normalization across channels, segmentation for advanced audience buys, and measurement outputs that could be consumed for planning and attribution use cases.
The implementation integrated measurement outputs with agency and media partners including Carat, Paramount and OpenAP in the United States, enabling consistent audience definitions across buy and planning partners. VideoAmp served as the measurement dataset to create consistency in data and audiences across linear and streaming, supporting guaranteed advanced audience buys in upfront and currency pilot activity.
Governance centered on using VideoAmp Media Measurement as the canonical measurement layer for media planning and activation, standardizing audience and currency logic across partners and channels. The project demonstrated incremental reach and enabled guaranteed advanced audience buys in upfront and currency pilots, outcomes that informed subsequent planning and activation strategies.
|
 |
Jack in the Box | Retail | 1079 | $1.7B | United States | VideoAmp | VideoAmp Media Measurement | PR and Media Communication | 2020 | n/a |
In 2020, Jack in the Box implemented VideoAmp Media Measurement to create custom local measurement reports for marketing and media measurement. The deployment targeted United States markets and supported collaborative analysis between the brand and agency Carat, enabling side by side comparisons of performance across markets, channels, and creatives.
VideoAmp Media Measurement was configured to produce local-level campaign metrics and incremental reach calculations across linear and digital inventory, consolidating campaign-level data for comparative analysis by creative and channel. Reporting emphasized incremental unique user attribution for digital buys and provided the measurement outputs necessary to evaluate reach and overlap across media types. These capabilities align with typical PR and Media Communication functional workflows for audience measurement and campaign-level reporting.
Operational scope included Jack in the Box and Carat marketing and media measurement teams working from local market reports to drive optimizations, with dashboards and custom reports serving as the primary decisioning artifacts. Governance focused on shared reporting outputs and market-level optimization processes to translate measurement signals into local adjustments.
The hyper-targeted campaign measured with VideoAmp Media Measurement reached 21.47 million households across linear and digital and delivered 6.12 million incremental unique users across digital, enabling local optimizations and measurable incremental reach. VideoAmp Media Measurement in the PR and Media Communication category served as the measurement backbone for these outcomes.
|
Showing 1 to 3 of 3 entries
Buyer Intent: Companies Evaluating VideoAmp Media Measurement
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating VideoAmp Media Measurement. Gain ongoing access to real-time prospects and uncover hidden opportunities.
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD VideoAmp Media Measurement Coverage
VideoAmp Media Measurement is a PR and Media Communication solution from VideoAmp.
Companies worldwide use VideoAmp Media Measurement, from small firms to large enterprises across 21+ industries.
Organizations such as General Motors, Jack in the Box and Duracell US are recorded users of
VideoAmp Media Measurement for PR and Media Communication.
Companies using VideoAmp Media Measurement are most concentrated in Automotive, Retail and Manufacturing, with adoption spanning over 21 industries.
Companies using VideoAmp Media Measurement are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of VideoAmp Media Measurement across Americas, EMEA, and APAC.
Companies using VideoAmp Media Measurement range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 33.33%.
Customers of VideoAmp Media Measurement include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified VideoAmp Media Measurement customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of PR and Media Communication.