Dwolla
909 Locust Street, Suite 201,
Des Moines, 50309, IA,
United States
Des Moines, 50309, IA,
United States
1 888-289-8744
Professional Services
Dwolla Technographics
Dwolla Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dwolla and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Dwolla employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dwolla has purchased the following applications: Google Hire for Recruiting, Applicant Tracking System in 2020, Sift Science Digital Trust Platform for ML and Data Science Platforms in 2017, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dwolla is running and its propensity to invest more and deepen its relationship with Google , Sift Science , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dwolla revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dwolla intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dwolla Tech Stack and Enterprise Applications
Dwolla HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Hire | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Dwolla implemented Google Hire as its Recruiting,Applicant Tracking System. The deployment by vendor Google is surfaced on Dwolla's public website to capture candidate applications and centralize hiring workflows for corporate recruiting and HR functions.
Google Hire was configured to support standard ATS capabilities including job requisition management, site embedded application forms, candidate pipeline stages, resume parsing like intake normalization, interview scheduling, and collaborative hiring notes for interviewers. The Google Hire application routes website applicants directly into staged candidate pipelines and maintains structured candidate records for requisition owners.
Operational ownership is concentrated in Dwolla's recruiting and HR teams, who use Google Hire to coordinate interviews, record evaluations, and enforce role based access controls. Governance focused on standardized requisition creation and staged approval workflows to unify hiring across departments, with the website integration acting as the primary external sourcing channel.
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Dwolla AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2017 | 2018 |
In 2017, Dwolla implemented the Sift Science Digital Trust Platform as a ML and Data Science Platforms solution to strengthen its payments fraud defenses across its U.S. bank transfer network. The deployment addressed a time-sensitive risk profile where unauthorized bank activity could take 30 to 60 days to surface as chargebacks, and it was scoped for use by Dwolla’s Financial Intelligence Unit and fraud analysts who manage transactional fraud and account abuse.
The implementation began with a two day pilot that exercised custom data fields derived from Dwolla specific signals, and expanded into a full integration that required two to four weeks of part time engineering to add many additional custom fields. The Sift Science Digital Trust Platform was configured to produce a Sift Score for each user, surface cross account linkages, and operate alongside Dwolla’s existing business rules so teams could layer machine learning based risk signals with deterministic rules.
Technically the solution was integrated via webhook into Dwolla’s in house fraud management queue, allowing suspicious transactions flagged by Sift to appear in the existing investigator workflow and web console. Operational coverage remained focused on transactional monitoring, account verification flows, and investigator triage handled by the Financial Intelligence Unit, with Sift’s real time scoring and console used to prioritize investigations.
Governance changes included labeling and training the model from Dwolla datasets, reducing reliance on expanding rule sets, and rerouting high risk accounts into analyst queues for manual review. Outcomes reported by Dwolla include rapid, actionable detection within days of full integration, a halving of the measured fraud rate from 0.5 of a basis point to 2 over 10 of a basis point, fewer alerts for investigators, and reduced time spent on clearly fraudulent accounts.
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Dwolla AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Dwolla implemented Hubspot Live Chat on its public website. The deployment uses Hubspot Live Chat as the Chatbots and Conversational AI solution to provide real-time visitor engagement and conversational lead capture on site. The implementation is delivered as a website-embedded chat widget hosted within Dwolla web pages and instrumented for session-based routing and canned response workflows. Dwolla Hubspot Live Chat supports marketing and customer support touchpoints, aligning chat interactions with contact capture and follow-up processes.
Configuration work focused on widget behavior, welcome messaging, and form capture to standardize lead data collection within the HubSpot platform. Operational ownership and governance were aligned to marketing and customer experience teams, with chat usage scoped to the public website rather than internal portals. The narrative places Dwolla Hubspot Live Chat in the Chatbots and Conversational AI category and ties the application to customer engagement and lead management functions.
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Dwolla Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2012 | 2012 |
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Dwolla CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dwolla ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Incident Management | ITSM |
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2018 | 2018 |
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Dwolla PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Dwolla IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Dwolla
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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VP of Engineering | VP | R&D | |
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Apps Being Evaluated by Dwolla Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dwolla IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dwolla digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dwolla Technographics
Dwolla is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $12.0 million.
Dwolla operates a diverse technology stack with applications such as
Google Hire, Sift Science Digital Trust Platform and Hubspot Live Chat,
covering areas like Recruiting, Applicant Tracking System, ML and Data Science Platforms and Chatbots and Conversational AI.
Dwolla has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Sift Science and HubSpot.
Dwolla recently adopted applications including
6sense Account Engagement Platform in 2023, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dwolla’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dwolla’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dwolla technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.