Dyson
3 Sentosa Gateway,
Singapore, 98544,
Singapore
Singapore, 98544,
Singapore
65 1800 397 6674
Manufacturing
Dyson Technographics
Dyson Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dyson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14000 Dyson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dyson has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Avature CRM for Candidate Relationship Management in 2018, LogMeIn BoldChat for Chatbots and Conversational AI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dyson is running and its propensity to invest more and deepen its relationship with SAP , Avature , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dyson revenues, which have grown to $8.88 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dyson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dyson Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, Dyson launched a global SAP S/4 HANA conversion under its largest digital transformation programme, targeting the company financial and operational backbone. SAP S/4 HANA was deployed as the ERP Financial platform to replace SAP ERP ECC 6.0 and to centralize Procure to Pay, Order to Cash, Records to Report, Data Management and Supply Chain Management capabilities.
The implementation scope was a global Release one to move the entire business from SAP ERP ECC 6.0 into SAP S/4 HANA, with functional ownership covering P2P, OTC, R2R, Data Management and SCM. The programme was scaled as a multi millions pound global delivery, and delivery teams were organized across Technical, Functional, Business Change, Cutover and Data work streams to support the conversion.
Configuration focused on core ERP Financial workflows, including procure to pay invoice lifecycle, order to cash billing and receivables, records to report financial close and reporting flows, master data consolidation and supply chain master processes. The Data Management work stream executed master data reconciliation and migration planning, while the Cutover team prepared the final data migration and system go live sequencing to support an end to end Release one delivery.
Operational delivery involved coordination of over 150 people across technical, functional and change teams, with active stakeholder and third party management to align operations and testing across global sites. The programme lead provided governance and advisory input to the Dyson Programme directors board, guiding resourcing, design tradeoffs and mitigation decisions during the conversion.
Governance and program controls emphasized risk identification, resource redeployment and leadership for Data, Business Change, Business Continuity and Training to maintain schedule under constrained timing. SAP S/4 HANA Release one was delivered on time in July 2020, and programme leadership served as the primary adviser to the directors board while managing cross functional execution and third party collaboration.
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Dyson implemented Avature CRM for Candidate Relationship Management on its Singapore-facing careers site. The deployment positions Avature CRM as the central platform supporting talent acquisition and employer branding workflows, with a focus on early careers and graduate recruitment. The implementation channels web-based applicant flows into CRM-managed candidate records and structured engagement sequences.
Avature CRM was configured to use standard Candidate Relationship Management capabilities including talent pools, configurable candidate workflows, event and campus outreach management, and email engagement automation. The system is embedded on Dyson's website to capture candidate leads, drive campaign landing pages, and route profiles into recruiter-managed pipelines for centralized profile management and activity tracking. Governance emphasized CRM workflow templates and talent pool ownership to standardize outreach and pipeline progression across recruiting teams.
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Compensation Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2014 | 2018 |
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Core HR | HCM |
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2019 | 2020 |
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Learning and Development | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Dyson implemented LogMeIn BoldChat on their website. The deployment used LogMeIn BoldChat to provide Chatbots and Conversational AI capabilities for customer-facing web engagement and real time conversational support.
The implementation centered on a web-embedded conversational interface for customer service and post-sales support, leveraging real time messaging, proactive engagement and session transcript capture consistent with Chatbots and Conversational AI functionality. LogMeIn BoldChat was configured to operate as the site chat channel, routing inquiries into Dyson support queues and managed by digital customer service teams, with conversation records and agent handoff workflows supporting case handling and service operations.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2009 | 2009 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2017 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2013 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2016 |
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Supplier Relationship Management | Procurement |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Dyson
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dyson Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dyson IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dyson digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dyson Technographics
Dyson is a Manufacturing organization based in Singapore,
with around 14000 employees and annual revenues of $8.88 billion.
Dyson operates a diverse technology stack with applications such as
SAP S/4 HANA, Avature CRM and LogMeIn BoldChat,
covering areas like ERP Financial, Candidate Relationship Management and Chatbots and Conversational AI.
Dyson has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Avature and GoTo (formerly LogMeIn).
Dyson recently adopted applications including
Bambuser Video Commerce in 2022, Impact Partnership Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dyson’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dyson’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dyson technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.