Dyson
St James Power Station, 3 Sentosa Gateway,
Singapore, 98544,
Singapore
Singapore, 98544,
Singapore
65 1800-397-6674
Manufacturing
Dyson Technographics
Dyson Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dyson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14000 Dyson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dyson has purchased the following applications: Affirm for Payment Processing in 2020, Zellis MyView for Employee Self Service in 2020, LogMeIn BoldChat for Chatbots and Conversational AI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dyson is running and its propensity to invest more and deepen its relationship with Affirm , Zellis , GoTo (formerly LogMeIn) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dyson revenues, which have grown to $8.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dyson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Dyson Tech Stack and Enterprise Applications
Dyson ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Affirm | Legacy | Affirm | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Dyson implemented Affirm as its Payment Processing solution on the Dyson.com website serving its Singapore market. The deployment positioned Affirm to handle customer financing and installment payment workflows within Dyson's ecommerce checkout, establishing Affirm as Dyson's ecommerce payment provider.
Implementation work focused on embedding the Affirm checkout experience and payment authorization flows into the front end checkout, configuring installment option displays, and integrating Affirm transaction capture with Dyson order capture processes. Affirm was configured to present financing options at the point of sale and to return authorization and settlement events to Dyson's commerce platform, enabling standard payment reconciliation.
Operational scope covered ecommerce, finance, and customer service functions, with customer facing financing options integrated into the purchase path and internal workflows updated to account for installment lifecycle events. Integration points included checkout event handling, order management reconciliation, and backend settlement feeds, and governance focused on checkout configuration controls and reconciliation procedures between Affirm and Dyson order records.
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Dyson HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis MyView | Employee Self Service | HCM | n/a | 2020 | 2020 |
In 2020 Dyson implemented Zellis MyView as its Employee Self Service portal for its workforce of approximately 14,000 employees. The Zellis MyView application is delivered as a web accessible portal hosted by Zellis HCM and surfaced on Dyson's website via the portal URL provided for employee access.
Configuration centered on core Employee Self Service capabilities such as payslip viewing and history, personal data management, leave and absence requests, time and timesheet submission, benefits enrollment, expense claim initiation, and manager approval workflows. Zellis MyView was configured with role based access controls and notification routing to support both employee and line manager workflows across mobile and desktop interfaces.
Operational governance was aligned to Dyson HR and payroll process owners who manage user roles, data stewardship and workflow routing inside Zellis MyView. The deployment provided a unified employee facing surface for HR and payroll functions and established Zellis MyView as Dyson's primary Employee Self Service interface on its website.
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Dyson AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Dyson implemented LogMeIn BoldChat on its public website using a vendor hosted solution from GoTo. LogMeIn BoldChat serves Dyson as a Chatbots and Conversational AI application for web based customer engagement and live support.
The deployment focused on an embedded web chat widget and associated conversational tooling, with capabilities aligned to Chatbots and Conversational AI such as proactive chat invitations, canned response libraries, real time agent consoles, skill based routing and session transcript capture. Configuration emphasized chat routing rules, canned message taxonomy and dashboard reporting to support contact center and web support workflows.
The technical architecture was vendor hosted in GoTo cloud and integrated directly into Dyson website front end components to maintain continuity across public customer touchpoints. Operational scope centered on Dyson customer support and ecommerce web teams in Singapore, with governance directed at chat handling workflows, transcript retention and agent routing policies. The LogMeIn BoldChat implementation established a managed conversational layer on Dyson website channels to instrument web based customer interactions.
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Dyson Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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Dyson Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Dyson eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
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Dyson CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
|
2019 | 2019 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
|
2020 | 2020 |
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Dyson ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
|
2022 | 2022 |
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Dyson TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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Dyson PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
|
2021 | 2021 |
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Transactional Email | PaaS |
|
2022 | 2022 |
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Dyson IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Dyson CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dyson
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dyson Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dyson IT executives and key decision makers. This section highlights Dyson's latest recorded technology evaluations, including HiredScore Recruiter AI for Recruiting on 2026-02-16, Atlassian JIRA for Project Portfolio Management on 2025-10-27, and Manhattan WMS for Warehouse Management on 2025-01-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dyson digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-16 | Dyson | Evaluated | HiredScore | HiredScore Recruiter AI | Recruiting | HCM |
| 2025-10-27 | Dyson | Evaluated | Atlassian | Atlassian JIRA | Project Portfolio Management | PPM |
| 2025-01-22 | Dyson | Evaluated | Manhattan Associates | Manhattan WMS | Warehouse Management | SCM |
| 2025-01-07 | Dyson | Evaluated |
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Warehouse Management | SCM |
| 2025-01-06 | Dyson | Evaluated |
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Warehouse Management | SCM |
| 2024-12-16 | Dyson | Evaluated |
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Warehouse Management | SCM |
| 2024-11-08 | Dyson | Evaluated |
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Data Warehouse | Analytics and BI |
FAQ - APPS RUN THE WORLD Dyson Technographics
Dyson is a Manufacturing organization based in Singapore,
with around 14000 employees and annual revenues of $8.90 billion.
Dyson operates a diverse technology stack with applications such as
Affirm, Zellis MyView and LogMeIn BoldChat,
covering areas like Payment Processing, Employee Self Service and Chatbots and Conversational AI.
Dyson has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, Zellis and GoTo (formerly LogMeIn).
Dyson recently adopted applications including
DocuSign eSignature in 2023, Slack Connect in 2022 and Forsta Confirmit Horizons in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dyson’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dyson’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dyson technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.