Glen Burnie, 21061, MD,
United States
Earnest & Associates Technographics
Earnest & Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Earnest & Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Earnest & Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Earnest & Associates has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Lead Forensics for Marketing Analytics, Lead Generation in 2019, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Earnest & Associates is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Lead Forensics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Earnest & Associates revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Earnest & Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Earnest & Associates Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Earnest & Associates implemented Cisco Webex Meetings. The deployment placed Cisco Webex Meetings into the firm’s collaboration stack under the Audio Video and Web Conferencing category, and the site embeds a WebEx Panel on the company website to surface meeting join options and client access. Implementation is oriented around cloud hosted conferencing and browser based join flows, supporting scheduled and ad hoc client-facing interactions.
The configuration leverages core Cisco Webex Meetings capabilities including video conferencing, screen sharing, participant management, meeting recording, and scheduling to support professional services delivery and internal collaboration. User provisioning and administrative controls were organized at the firm level to manage staff accounts and meeting room configurations, while the WebEx Panel integration on the website centralizes meeting entry points into client communications and the company web presence for operations in the United States.
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lead Forensics | Legacy | Lead Forensics | Marketing Analytics, Lead Generation | CRM | n/a | 2019 | 2019 |
In 2019, Earnest & Associates deployed Lead Forensics on their website to support Marketing Analytics,Lead Generation. The deployment instruments public web pages with the Lead Forensics tag to resolve anonymous visitors into firmographic profiles and account-level analytics, enabling behavioral signal capture and lead list generation in the vendor dashboard. Lead Forensics was configured to surface visitor activity, segment identified accounts by behavior, and provide prioritized account lists for marketing and business development workflows. The implementation emphasized client-side tagging and dashboard configuration to deliver continuous web traffic visibility.
Operational coverage focused on marketing and business development teams, supplying a centralized view of account engagement to inform outbound prospecting and campaign refinement. Governance centered on access controls and campaign workflow configuration within Lead Forensics, with segmentation and alerting set up to support lead qualification and routing to sales and marketing channels. Earnest & Associates uses Lead Forensics to operationalize Marketing Analytics,Lead Generation by converting website traffic into actionable account intelligence for sales and marketing use.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, Earnest & Associates implemented Cloudflare CDN to accelerate and protect its public website. The Cloudflare CDN deployment focused on edge caching, TLS termination, and request routing, operating as a Content Delivery Network for the firm’s marketing and client-facing web presence. The implementation uses a Cloudflare JavaScript snippet embedded on site pages to enable edge enforcement and performance optimizations.
The Cloudflare CDN configuration leverages static asset caching, HTTP request routing, and client-side JavaScript instrumentation through the Cloudflare JS tag to manage cache rules and security policies at the network edge. Operational ownership is with the web and digital teams, who manage configuration and update the embedded Cloudflare JS as part of normal site release cycles. The implementation aligns web performance and security workflows by shifting policy enforcement and caching control to the edge through Cloudflare CDN.
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IT Decision Makers and Key Stakeholders at Earnest & Associates
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Apps Being Evaluated by Earnest & Associates Executives
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