Ecco Technographics
Ecco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ecco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20600 Ecco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ecco has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2000, Salesforce Commerce Cloud for eCommerce in 2015, Salesforce Marketing Cloud for Marketing Automation in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ecco is running and its propensity to invest more and deepen its relationship with SAP , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ecco revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ecco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ecco Tech Stack and Enterprise Applications
Ecco ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2000 | 2000 |
In 2000, Ecco implemented SAP ERP ECC 6.0 as its ERP Financial system. The deployment established SAP ERP ECC 6.0 as the transactional backbone for the company, aligning financial accounting with operational workflows for procurement, production and inventory control.
The implementation covered explicit SAP functional areas where Ecco is actively responsible, including Material Management, Production Planning, Warehouse Management, Procurement, Sales and Operations Planning and Quality Management. SAP ERP ECC 6.0 was configured to manage master data, transactional procurement flows, production planning records and warehouse movements, while supporting financial processes such as inventory valuation and cost accounting consistent with ERP Financial requirements.
Architecturally the environment was implemented as a centralized SAP ERP ECC 6.0 landscape to orchestrate end to end supply chain and shop floor processes, with the application servicing procurement, manufacturing, logistics and S&OP workflows. Operational coverage emphasized integration of transactional modules within a single ERP instance to reduce handoffs between procurement, production and quality management functions.
Governance was organized around Ecco ownership of SAP in the named areas, with configuration control and master data stewardship concentrated with supply chain and quality teams. Change management and process alignment focused on harmonizing procurement, production planning and warehouse procedures to ensure the SAP ERP ECC 6.0 instance served both operational and financial reporting needs as the companys ERP Financial platform.
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Expense Management | ERP |
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2012 | 2012 |
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Ecco eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Ecco implemented Salesforce Commerce Cloud for eCommerce, initiating a migration engagement tied to its Demandware footprint. The implementation covered platform maintenance and troubleshooting across two domestic and five international websites, with explicit responsibility for order flow, inventory orchestration, product catalog management, and automation of commerce processes.
Configuration work centered on commerce modules for catalog, inventory, and order management, plus omni channel retail application support. Salesforce Commerce Cloud was configured alongside a development and support vendor model, and teams planned and designed a new US extranet as part of the broader application estate.
Integrations included payment and fraud tooling via Cybersource, ERP connectivity to SAP, and linkage with Mainstreet, with tagging and analytics instrumentation through Google Analytics, Google Tag Manager, Tealium, and third party services such as MyBuys and PowerReviews. The program executed multi country launches, notably contributing to two international Demandware ecommerce sites that went live in July and August 2016 for Korea and Japan, reflecting cross border operational coverage.
Governance and delivery practices emphasized vendor management and agile issue tracking using Atlassian JIRA, formalized user acceptance testing ownership, and mentoring and leadership of global application support staff for ecommerce and Demandware operations. Day to day responsibilities included ongoing platform support, vendor coordination for enhancements, and organizing UAT and release activities for the eCommerce stack.
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Ecco CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2011 | 2011 |
In 2011, Ecco implemented Salesforce Marketing Cloud, a Marketing Automation solution from Salesforce. The initial implementation focused on Exact Target ESP-ET email service provider functionality and included training that contributed to CRM best practice by providing Exact Target ESP-ET systems training to users. The deployment targeted retail marketing operations and the enterprise marketing organization for centralized campaign execution.
Salesforce Marketing Cloud was configured to support core Marketing Automation functions such as email campaign management, audience segmentation, automation workflows, and campaign tracking, reflecting standard capabilities in the Marketing Automation category. Governance emphasized user training and operational guidelines, with the Exact Target ESP-ET training used to standardize campaign processes and system use across marketing teams. The narrative centers on application configuration, training-led governance, and functional adoption among Ecco marketing teams aligned with CRM.
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IT Decision Makers and Key Stakeholders at Ecco
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Human Resources Denmark | Director | HR | |
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Vice President Group Human Resources | VP | HR | |
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Head of IT competence center, Sales & Marketing Shared Functions | Director | Marketing | |
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HR Manager - Mobility, Compensation & Benefit | Manager | HR | |
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Apps Being Evaluated by Ecco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ecco IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ecco digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ecco Technographics
Ecco is a Retail organization based in Denmark,
with around 20600 employees and annual revenues of $1.70 billion.
Ecco operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Salesforce Commerce Cloud and Salesforce Marketing Cloud,
covering areas like ERP Financial, eCommerce and Marketing Automation.
Ecco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Salesforce.
Ecco recently adopted applications including
Salesforce Commerce Cloud in 2015, SAP Travel and Expense Management in 2012 and Salesforce Marketing Cloud in 2011,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ecco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ecco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ecco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.