El Car Wash Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by El Car Wash and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 El Car Wash employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that El Car Wash has purchased the following applications: Workstream Hiring for Recruiting in 2019, Microsoft 365 for Collaboration in 2019, Rinsed CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems El Car Wash is running and its propensity to invest more and deepen its relationship with Workstream , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing El Car Wash revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for El Car Wash intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workstream | Legacy | Workstream Hiring | Recruiting | HCM | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rinsed | Legacy | Rinsed CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, El Car Wash deployed Rinsed CRM to support customer engagement and membership management as the business expanded across South Florida. The implementation coincided with growth from 7 to more than 20 locations, and Rinsed CRM was adopted as the primary CRM to consolidate customer records and membership workflows.
Implementation focused on core CRM capabilities, including centralized customer profiles, membership lifecycle management, campaign automation for recurring services, and retention workflow orchestration to address churn. Configuration emphasized segmentation, automated engagement triggers, and dashboarding for membership and customer activity reporting, with Rinsed CRM providing the operational templates for enrollment and renewals.
Operational coverage extended across marketing, customer service, and operations for the South Florida location network, consolidating member enrollment, payment-linked memberships, and store staff workflows in Rinsed CRM. Governance and process changes standardized membership processes and created centralized stewardship of customer records, enabling consistent campaign orchestration and faster issue resolution. El Car Wash reports that Rinsed CRM helped improve customer engagement, grow the membership base, reduce churn, and modernize the way the company manages and grows its business.
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Customer Experience | CRM |
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2022 | 2022 |
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Social Media Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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