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Elastic Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Elastic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3403 Elastic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Elastic has purchased the following applications: Emissary Exchange for Account Based Marketing in 2019, Greenhouse ATS for Applicant Tracking System in 2017, DigitalOcean Droplets for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Elastic is running and its propensity to invest more and deepen its relationship with Emissary.io , 6sense , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Elastic revenues, which have grown to $1.27 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Elastic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emissary.io | Legacy | Emissary Exchange | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Elastic implemented Emissary Exchange to support targeted account engagement under the Account Based Marketing category. Elastic is a global search company offering enterprise search, observability, and security on a single technology stack, and the implementation was scoped to align sales and marketing workflows for enterprise account expansion.
Emissary Exchange was configured to provide human sales intelligence capabilities including structured Emissary Account Briefs, advisory interactions, Strategic Sessions, and advisor coaching to support four contextualized approaches: White Space, Expansion, Bottom-Up Approach, and Executive Access. Functional capabilities emphasized account profiling, contact discovery, playbook coaching for QBRs, and executive selling skill development to create contextualized messaging and tactical account plans.
Operationally the implementation integrated into Elastic sales and marketing processes, with advisors delivering actionable intelligence to sellers and developer advocates to inform penetration strategies and internal champion enablement. Use of Emissary Exchange focused on uncovering unsolved business problems in target accounts, surfacing new lines of business and contacts, and preparing sellers for executive level conversations.
Governance centered on embedding advisor outputs into account planning and quarterly business review workflows, institutionalizing Strategic Sessions as a recurring governance touchpoint to translate advisor insights into seller actions. The advisor role was formalized as an enterprise sales coaching layer so that advisor recommendations fed directly into account briefs and seller playbooks.
The implementation supported Elastic's objective of converting open source utilization into commercial relationships by expanding use cases and demonstrating value in proofs of concept, and Emissary's account based sales approach is described as delivering results for Elastic. Emissary Exchange provided the human intelligence and coaching to clarify decision makers, shape focused penetration strategies, and equip sellers to engage at executive levels.
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation, Sales Automation | CRM |
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2019 | 2019 |
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PR and Media Communication | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
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Candidate Relationship Management | HCM |
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2020 | 2020 |
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Employee Experience | HCM |
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2022 | 2022 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Management | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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SaaS Spend Management | IT Asset Management |
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2024 | 2024 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2022 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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