ELeclerc
26 Quai Marcel Boyer,
Ivry-sur-Seine, 94200,
France
Ivry-sur-Seine, 94200,
France
33 1 49 87 30 53
Retail
ELeclerc Technographics
ELeclerc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ELeclerc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 94000 ELeclerc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ELeclerc has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Scaleflex Filerobot for Digital Asset Management in 2024, Dialog Insight Customer Data Platform for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ELeclerc is running and its propensity to invest more and deepen its relationship with Google , Scaleflex , Dialog Insight or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ELeclerc revenues, which have grown to $53.61 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ELeclerc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ELeclerc Tech Stack and Enterprise Applications
ELeclerc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, ELeclerc implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment supports corporate communications and store level collaboration across France for an organization with 94,000 employees, positioning Google Workspace as the primary Collaboration solution for internal productivity and coordination.
The Google Workspace implementation includes core productivity capabilities such as Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, enabling real time document collaboration, shared drive management, and unified calendaring. Configuration emphasizes centralized administration using Google Workspace administrative features like organizational units, group provisioning, and policy controls to manage access and data handling across business functions including merchandising, supply chain, and corporate services.
Public source code for ELeclerc's website references Google Workspace assets, which indicates domain level provisioning and use of Google Workspace identifiers within the company web presence. Governance is centered on the Google Workspace admin console with policy enforcement and organizational unit segmentation to standardize collaboration controls across departments and retail sites.
|
ELeclerc Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scaleflex | Legacy | Scaleflex Filerobot | Digital Asset Management | Content Management | n/a | 2024 | 2024 |
In 2024, ELeclerc implemented Scaleflex Filerobot as its Digital Asset Management platform. Retail marketing and ecommerce teams in France migrated 12.5 million master assets from Adobe Dynamic Media and Adobe Experience Manager to centralize and accelerate media operations.
The deployment established a centralized asset repository with automated ingestion pipelines, metadata normalization and standardized taxonomy, version control and on the fly image and video transformations to support marketing and ecommerce content lifecycles. Scaleflex Filerobot was configured to provide API driven delivery, CDN acceleration and delegated access controls consistent with Digital Asset Management functional workflows.
Operational scope covered marketing and ecommerce functions across France, unifying master asset management and delivery for product pages, campaigns and digital merchandising. Architecture choices emphasized cloud native SaaS delivery and edge optimized asset delivery to reduce latency and simplify developer integration with storefronts and marketing channels.
Governance was formalized with GDPR aligned controls for consent, retention and access, and rollout prioritized content owners and regional marketing teams. The migration delivered 3× faster implementation and a 5× reduction in maintenance, development and licensing costs, while improving time to market.
|
ELeclerc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dialog Insight | Legacy | Dialog Insight Customer Data Platform | Customer Data Platform | CRM | n/a | 2023 | 2023 |
In 2023, E. Leclerc implemented Dialog Insight Customer Data Platform to support distributed marketing across its national and local banners in France, centralizing customer data while enabling local execution of marketing and CRM activities. The Dialog Insight Customer Data Platform was positioned to provide a single customer repository and governance layer for multi-entity campaign orchestration across the group.
Implementation emphasized CDP capabilities together with distributed-marketing and automation features, leveraging shared templates, consolidated user profiles, and multi-entity campaign controls. Configuration focused on centralized campaign asset management, template sharing, segmentation and orchestration workflows, and role based access so local banner teams could personalize and activate campaigns within centrally governed frameworks.
Operational coverage spanned marketing and CRM functions across national and local banner organizations in France, consolidating customer identifiers and interaction histories into unified profiles inside Dialog Insight Customer Data Platform. The setup enabled coordinated segmentation and synchronized campaign activation across entities, reflecting a hub and spoke model of central governance with local execution.
Governance and workflow restructuring included centralized control of templates and campaign parameters alongside delegated local execution rights, using multi-entity campaign controls and shared user profiles to balance consistency and local relevance. Outcomes reported by the case study included KPI improvements, specifically a reported four times industry click rate.
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2014 | 2014 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Social Media Management | CRM |
|
2024 | 2024 |
|
ELeclerc TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
|
|
|
|
Treasury Management | TRM |
|
2011 | 2011 |
|
ELeclerc PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Master Data Management | PaaS |
|
2017 | 2018 |
|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
ELeclerc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
ELeclerc CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2012 | 2012 |
|
IT Decision Makers and Key Stakeholders at ELeclerc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ELeclerc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ELeclerc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ELeclerc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ELeclerc Technographics
ELeclerc is a Retail organization based in France,
with around 94000 employees and annual revenues of $53.61 billion.
ELeclerc operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Scaleflex Filerobot and Dialog Insight Customer Data Platform,
covering areas like Collaboration, Digital Asset Management and Customer Data Platform.
ELeclerc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Scaleflex and Dialog Insight.
ELeclerc recently adopted applications including
Scaleflex Filerobot in 2024, Digitaleo Social Media Management in 2024 and Dialog Insight Customer Data Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ELeclerc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ELeclerc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ELeclerc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.