Ivry-sur-Seine, 94200,
France
ELeclerc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ELeclerc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 94000 ELeclerc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ELeclerc has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Scaleflex Filerobot for Digital Asset Management in 2024, Dialog Insight Customer Data Platform for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ELeclerc is running and its propensity to invest more and deepen its relationship with Google , Scaleflex , Dialog Insight or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ELeclerc revenues, which have grown to $53.61 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ELeclerc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scaleflex | Legacy | Scaleflex Filerobot | Digital Asset Management | Content Management | n/a | 2024 | 2024 |
In 2024, ELeclerc implemented Scaleflex Filerobot as its Digital Asset Management platform. Retail marketing and ecommerce teams in France migrated 12.5 million master assets from Adobe Dynamic Media and Adobe Experience Manager to centralize and accelerate media operations.
The deployment established a centralized asset repository with automated ingestion pipelines, metadata normalization and standardized taxonomy, version control and on the fly image and video transformations to support marketing and ecommerce content lifecycles. Scaleflex Filerobot was configured to provide API driven delivery, CDN acceleration and delegated access controls consistent with Digital Asset Management functional workflows.
Operational scope covered marketing and ecommerce functions across France, unifying master asset management and delivery for product pages, campaigns and digital merchandising. Architecture choices emphasized cloud native SaaS delivery and edge optimized asset delivery to reduce latency and simplify developer integration with storefronts and marketing channels.
Governance was formalized with GDPR aligned controls for consent, retention and access, and rollout prioritized content owners and regional marketing teams. The migration delivered 3× faster implementation and a 5× reduction in maintenance, development and licensing costs, while improving time to market.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dialog Insight | Legacy | Dialog Insight Customer Data Platform | Customer Data Platform | CRM | n/a | 2023 | 2023 |
In 2023, E. Leclerc implemented Dialog Insight Customer Data Platform to support distributed marketing across its national and local banners in France, centralizing customer data while enabling local execution of marketing and CRM activities. The Dialog Insight Customer Data Platform was positioned to provide a single customer repository and governance layer for multi-entity campaign orchestration across the group.
Implementation emphasized CDP capabilities together with distributed-marketing and automation features, leveraging shared templates, consolidated user profiles, and multi-entity campaign controls. Configuration focused on centralized campaign asset management, template sharing, segmentation and orchestration workflows, and role based access so local banner teams could personalize and activate campaigns within centrally governed frameworks.
Operational coverage spanned marketing and CRM functions across national and local banner organizations in France, consolidating customer identifiers and interaction histories into unified profiles inside Dialog Insight Customer Data Platform. The setup enabled coordinated segmentation and synchronized campaign activation across entities, reflecting a hub and spoke model of central governance with local execution.
Governance and workflow restructuring included centralized control of templates and campaign parameters alongside delegated local execution rights, using multi-entity campaign controls and shared user profiles to balance consistency and local relevance. Outcomes reported by the case study included KPI improvements, specifically a reported four times industry click rate.
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Master Data Management | PaaS |
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2017 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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