Electric Center
Po Box 1, Tatton Street,
Knutsford, WA16 6AY,
United Kingdom
Knutsford, WA16 6AY,
United Kingdom
44 15 6570-0100
Distribution
Electric Center Technographics
Electric Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Electric Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Electric Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Electric Center has purchased the following applications: Google Pay for Payment Processing in 2022, Visa CardinalCommerce for eCommerce Fraud Protection in 2022, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Electric Center is running and its propensity to invest more and deepen its relationship with Google , Visa , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Electric Center revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Electric Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Electric Center Tech Stack and Enterprise Applications
Electric Center ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Electric Center implemented Google Pay on its website. The deployment is focused on Payment Processing for online storefront payment acceptance and integrates Google Pay into the site checkout flow to surface mobile wallet and browser-based payment options.
Implementation leverages the Google Pay APIs and standard tokenization capabilities to enable one tap checkout and tokenized card credentials during payment capture, aligning with Payment Processing functionality such as tokenization and card network routing. Configuration work concentrated on client side checkout components, JavaScript integration of the Google Pay button, and mapping tokenized payment data into the merchant payment flow. Server side handling of payment tokens is routed through Electric Center's existing payment processing backend.
Operational scope is the company website serving UK customers and the change impacts e-commerce checkout and payments acceptance workflows across the business. Governance adjustments included updating checkout user experience, payment routing logic, and payment method configuration in the web storefront. The rollout did not extend to physical point of sale channels and remained scoped to online payments.
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2022 | 2022 |
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Electric Center eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa CardinalCommerce | eCommerce Fraud Protection | eCommerce | n/a | 2022 | 2022 |
In 2022, Electric Center deployed Visa CardinalCommerce for eCommerce Fraud Protection on its public website. This implementation ties Electric Center, Visa CardinalCommerce, and the eCommerce Fraud Protection category to the online payments and checkout business function, aligning authentication control with the merchant checkout flow.
The deployment embedded Visa CardinalCommerce into the site checkout authentication layer to manage cardholder authentication, 3-D Secure orchestration, and browser challenge flows, using the application’s authentication and transaction orchestration modules. Integration work focused on direct insertion into the payment authorization path so Visa CardinalCommerce intermediates authentication between the checkout and issuing banks without altering the merchant order capture process. Operational scope is the Electric Center ecommerce channel serving customers in the United Kingdom and impacts online payments, checkout operations, and fraud screening workflows. Governance centered on configuration of authentication policies and monitoring via the Visa CardinalCommerce console, with merchant controls for challenge thresholds and authentication response handling.
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eCommerce | eCommerce |
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2020 | 2020 |
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Electric Center CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Electric Center implemented Adobe Marketing Cloud (ex Omniture) on its public website. The deployment is categorized as Marketing Automation and is focused on web analytics and tag based customer behavior capture through Adobe Marketing Cloud instrumentation. Adobe Marketing Cloud is present as client side JavaScript tags embedded across site pages to record page views, events and form interactions, with configuration performed through the Adobe interface. The implementation scope is the company website and it supports marketing and online sales touchpoints within Electric Center.
Functional capabilities observed align with Marketing Automation norms, including web analytics, session and event tracking, and audience segmentation and campaign measurement workflows typical of Adobe Marketing Cloud. No additional named system integrations were provided, so the architecture centers on site based tracking sending data to Adobe cloud services. Governance and operational ownership are concentrated with the small marketing team, focused on tag configuration, campaign setup and ongoing measurement updates through the Adobe Marketing Cloud platform. Electric Center Adobe Marketing Cloud Marketing Automation describes the company application relationship and operational focus.
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Electric Center PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Electric Center IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Electric Center
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Electric Center Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Electric Center IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Electric Center digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Electric Center Technographics
Electric Center is a Distribution organization based in United Kingdom,
with around 15 employees and annual revenues of $1.0 million.
Electric Center operates a diverse technology stack with applications such as
Google Pay, Visa CardinalCommerce and Adobe Marketing Cloud (ex Omniture),
covering areas like Payment Processing, eCommerce Fraud Protection and Marketing Automation.
Electric Center has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Visa and Adobe Systems.
Electric Center recently adopted applications including
Google Pay in 2022, Visa Authorize.Net in 2022 and PayPal Braintree in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Electric Center’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Electric Center’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Electric Center technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.