Elite Marketing Group
1111 Marcus Avenue Suite M60,
Lake Success, 11042, NY,
United States
Lake Success, 11042, NY,
United States
1 516-325-2590
Professional Services
Elite Marketing Group Technographics
Elite Marketing Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Elite Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Elite Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Elite Marketing Group has purchased the following applications: Aptean Traverse ERP for ERP Financial in 2010, commonsku for Distribution ERP in 2020, My Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Elite Marketing Group is running and its propensity to invest more and deepen its relationship with Aptean , commonsku , My Live Chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Elite Marketing Group revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Elite Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Elite Marketing Group Tech Stack and Enterprise Applications
Elite Marketing Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Traverse ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Elite Marketing Group implemented Aptean Traverse ERP to modernize its accounting and project costing workflows, addressing integration gaps between financials and in house marketing systems. The deployment focused on ERP business and accounting capabilities to support project level revenue and expense allocations and address reporting limitations that had previously required significant manual effort.
The implementation centered on Traverse version 11 Project Costing and the updated reporting engine, enabling mini profit and loss reporting by project and client, interactive views for on screen retrieval and formatting, and expanded import/export capabilities. Configuration work emphasized project costing structures, revenue and expense allocation rules, and report templates to produce shareable outputs without extensive post processing.
Integrations implemented during the project included automated data imports from Elite Marketing Group's in house marketing system and a connection for external payroll service feeds, streamlining transactions and reducing manual journal entries. Operational scope covered the finance function, project managers, and reporting users based at the Long Island headquarters, with process changes targeted at how projects are costed and reported across client engagements.
Open Systems Business Advisory Services supported the rollout through onsite process reviews, advisory planning, and hands on training delivered by the Business Advisor and trainer to Elite staff. Governance and workflow restructuring focused on standardizing project costing procedures and report distribution, and reported benefits included faster, more accurate reporting and reduced manual effort in billing and cost capture.
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Elite Marketing Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commonsku | Legacy | commonsku | Distribution ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Elite Marketing Group implemented commonsku as its Distribution ERP to standardize promotional product operations for the professional services firm with roughly 250 employees and $30,000,000 in revenue. The commonsku implementation is positioned as the central transactional system supporting sales and operations workflows across the company website and internal teams.
The deployment of commonsku included core Distribution ERP capabilities consistent with the category, including catalog and pricing management, order management, quoting and invoicing workflows, basic inventory tracking, and CRM-aligned customer records. Configuration emphasized templated quote generation, permissioned user roles for sales and client services, and automation of routine approval and fulfillment tasks to align with distributor and agency style processes.
commonsku is explicitly used on the Elite Marketing Group website to surface product listings and capture order requests, creating a direct integration point between web storefront activity and the Distribution ERP transactional engine. Operational coverage spans sales, client services, fulfillment and finance teams, with governance focused on a centralized product catalog, role-based access controls, and standardized order to cash processes to reduce manual handoffs and ensure consistent transaction handling.
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Elite Marketing Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| My Live Chat | Legacy | My Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Elite Marketing Group deployed My Live Chat on its public website. My Live Chat is used as their Chatbots and Conversational AI solution to manage web-based customer engagement and lead capture.
The implementation centers on a site-embedded chat widget, configured to present proactive greetings, scripted responses, and a contact capture flow that funnels inbound inquiries into the sales and support queue. Configuration work emphasized chat routing and session transfer to live agents, along with scripted conversation paths consistent with promotional campaigns, reflecting common Chatbots and Conversational AI capabilities for web engagement.
Operational scope covers the company website and the associated marketing, sales, and customer support functions that handle incoming chats. Governance for My Live Chat focused on maintaining response templates, defining escalation and handoff workflows, and scheduling periodic review of conversational scripts to align with campaign messaging and customer experience objectives.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Elite Marketing Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Elite Marketing Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Elite Marketing Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Elite Marketing Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Elite Marketing Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Elite Marketing Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Elite Marketing Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Elite Marketing Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Elite Marketing Group Technographics
Elite Marketing Group is a Professional Services organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
Elite Marketing Group operates a diverse technology stack with applications such as
Aptean Traverse ERP, commonsku and My Live Chat,
covering areas like ERP Financial, Distribution ERP and Chatbots and Conversational AI.
Elite Marketing Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aptean, commonsku and My Live Chat.
Elite Marketing Group recently adopted applications including
Tidio Live Chat in 2021, CallRail Call Tracking in 2021 and commonsku in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Elite Marketing Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Elite Marketing Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Elite Marketing Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.