Lake Success, 11042, NY,
United States
Elite Marketing Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Elite Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Elite Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Elite Marketing Group has purchased the following applications: Aptean Traverse ERP for ERP Financial in 2010, commonsku for Distribution ERP in 2020, My Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Elite Marketing Group is running and its propensity to invest more and deepen its relationship with Aptean , commonsku , My Live Chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Elite Marketing Group revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Elite Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Traverse ERP | ERP Financial | ERP Financial Management | n/a | 2010 | 2010 |
In 2010, Elite Marketing Group implemented Aptean Traverse ERP to modernize its accounting and project costing workflows, addressing integration gaps between financials and in house marketing systems. The deployment focused on ERP business and accounting capabilities to support project level revenue and expense allocations and address reporting limitations that had previously required significant manual effort.
The implementation centered on Traverse version 11 Project Costing and the updated reporting engine, enabling mini profit and loss reporting by project and client, interactive views for on screen retrieval and formatting, and expanded import/export capabilities. Configuration work emphasized project costing structures, revenue and expense allocation rules, and report templates to produce shareable outputs without extensive post processing.
Integrations implemented during the project included automated data imports from Elite Marketing Group's in house marketing system and a connection for external payroll service feeds, streamlining transactions and reducing manual journal entries. Operational scope covered the finance function, project managers, and reporting users based at the Long Island headquarters, with process changes targeted at how projects are costed and reported across client engagements.
Open Systems Business Advisory Services supported the rollout through onsite process reviews, advisory planning, and hands on training delivered by the Business Advisor and trainer to Elite staff. Governance and workflow restructuring focused on standardizing project costing procedures and report distribution, and reported benefits included faster, more accurate reporting and reduced manual effort in billing and cost capture.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commonsku | Legacy | commonsku | Distribution ERP | ERP Services and Operations | n/a | 2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| My Live Chat | Legacy | My Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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