Eloqua
1921 Gallows Road, Suite 200,
Vienna, 22182-3900, VA,
United States
Vienna, 22182-3900, VA,
United States
1 855-695-4418
Professional Services
Eloqua Technographics
Eloqua Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Eloqua and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Eloqua employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Eloqua has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Adobe Connect for Audio Video and Web Conferencing in 2020, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Eloqua is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Eloqua revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Eloqua intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Eloqua Tech Stack and Enterprise Applications
Eloqua ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Eloqua implemented Oracle NetSuite ERP to centralize core finance operations. The deployment supported ERP Financial objectives for a United States based professional services firm with approximately 400 employees and $70,000,000 in annual revenue.
The Oracle NetSuite ERP configuration emphasized core financial modules including general ledger, accounts payable, accounts receivable, fixed assets management, billing for professional services, and financial reporting, with configuration for chart of accounts alignment and period close controls. Workflows were established for journal approvals, invoice processing, and revenue recognition consistent with standard accounting controls.
Operational scope spanned finance, accounting, billing, and procurement teams, consolidating transactional posting and month end close activities into a centralized application. Governance measures included role based access controls, segregation of duties rules, and standardized approval routing to support auditability and financial governance.
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Eloqua Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Eloqua deployed Adobe Connect on its website to deliver synchronous client engagement and virtual service delivery. Adobe Connect, as an Audio Video and Web Conferencing application, is used to host client-facing webinars, product demos, and interactive workshops tied to professional services engagements. The deployment is web-embedded and configured for persistent meeting rooms, recording capture, and rich presentation content for external audiences. This configuration aligns with marketing and client delivery functions, enabling scheduled and on-demand sessions published through the corporate site.
The Adobe Connect implementation leverages standard conferencing capabilities such as multi-party audio and video, screen sharing, polling, and session recording, with recordings surfaced on the website. Integration focus is on the website content layer and public access flows, while governance centers on session permissions, recording retention policies, and moderator role controls to protect client confidentiality. Operational ownership is shared between marketing for demand generation and professional services for delivery and training, with website-driven registration and access workflows. Adobe Connect serves as Eloquas primary Audio Video and Web Conferencing tool for external engagement scenarios.
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Collaboration | Collaboration |
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2020 | 2020 |
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Eloqua CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Eloqua deployed Oracle Marketing Cloud (Eloqua) to power Marketing Automation across its corporate website. Eloqua is a United States based professional services firm with approximately 400 employees and it uses Oracle Marketing Cloud (Eloqua) to centralize marketing and demand generation activities on www.eloqua.com.
The implementation focuses on core Marketing Automation capabilities typical of the category, including campaign orchestration, email marketing workflows, audience segmentation, lead scoring, and asset management for landing pages and forms. Oracle Marketing Cloud (Eloqua) is configured to host and deliver marketing pages and to capture form submissions and web behavioral signals for use in triggered campaigns and nurture streams.
Operationally the deployment is concentrated in marketing and demand generation functions with digital campaign assets and tracking instrumented on the public website. The implementation supports contact database management and campaign audience segmentation, enabling coordinated cross-channel campaign scheduling, personalization, and event driven messaging from the website touchpoints.
Governance and process changes emphasize centralized marketing operations ownership of the Oracle Marketing Cloud (Eloqua) instance, standardized campaign build templates, approval workflows, and subscription management and data hygiene processes. Configuration and workflow rules are structured to enforce consistent segmentation logic and consent management for web captured leads.
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Eloqua PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Eloqua IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Eloqua CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Eloqua
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Controller | Director | Finance | |
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Account Director | Director | Sales | |
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Senior Director, Sales Operations | Director | Sales | |
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Apps Being Evaluated by Eloqua Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Eloqua IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Eloqua digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Eloqua Technographics
Eloqua is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $70.0 million.
Eloqua operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Connect and Oracle Marketing Cloud (Eloqua),
covering areas like ERP Financial, Audio Video and Web Conferencing and Marketing Automation.
Eloqua has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Adobe Systems.
Eloqua recently adopted applications including
Bubble Platform in 2022, Okta Identity Cloud in 2021 and Proofpoint Email Security and Protection in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Eloqua’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Eloqua’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Eloqua technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.