Ascential Group
33 Kingsway,
London, WC2B 6UF,
United Kingdom
London, WC2B 6UF,
United Kingdom
44 20 7516-5000
Professional Services
Ascential Group Technographics
Ascential Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ascential Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Ascential Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ascential Group has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, FileSpin DAM for Digital Asset Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ascential Group is running and its propensity to invest more and deepen its relationship with SAP , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ascential Group revenues, which have grown to $660.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ascential Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ascential Group Tech Stack and Enterprise Applications
Ascential Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, Ascential Group implemented SAP S/4HANA Cloud as the core component of a global finance transformation. The deployment used SAP S/4HANA Cloud multi-tenant architecture to centralize finance processes and provide a single cloud ERP Financial backbone for a global user base.
As an ERP Financial deployment the programme emphasized standard finance modules including general ledger, accounts payable, accounts receivable, intercompany accounting and period close orchestration. Configuration work focused on chart of accounts alignment, master data governance, role based access controls and automation of financial close workflows to support consolidated reporting and month end processes.
The programme ran alongside Salesforce platform initiatives under a combined platforms remit, and the SAP S/4HANA Cloud rollout targeted the finance organization, accounting teams and consolidated reporting functions across Ascential. Operational coverage was global in scope and centered on finance process harmonization and organizational change to align teams to the new cloud ERP Financial model.
Programme governance was led by a Programme Director from March 2021 through August 2023, managing release cadence and delivery to plan and cost for each committed release. The effort included process and organizational change workstreams and sustained executive sponsorship and management support throughout the delivery lifecycle.
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Ascential Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Ascential Group deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation uses Google Workspace (Formerly Google G-Suite) as a cloud hosted SaaS suite for corporate email, calendaring, file storage and real time collaboration, and elements of the Google Workspace deployment are surfaced on the corporate website. Ascential Group Google Workspace (Formerly Google G-Suite) Collaboration supports content creation and internal communication across the business.
Deployment is structured around a centralized, domain managed Google Workspace tenancy with administrative controls for user provisioning, security policies and shared drive organization. Functional modules observed align with standard Collaboration capabilities including Gmail, Google Calendar, Google Drive, Google Docs and Google Meet, provisioned for corporate and marketing teams. Governance is organized through centralized admin workflows for account lifecycle and content access control, supporting collaboration across Ascential Group business functions.
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Collaboration | Collaboration |
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2020 | 2020 |
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Ascential Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FileSpin | Legacy | FileSpin DAM | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, Ascential Group deployed FileSpin DAM to support its events and publishing teams in the United Kingdom. FileSpin DAM, a Digital Asset Management solution, was provisioned to manage, process and deliver large volumes of event media for global websites and online events within the marketing and events area.
The implementation emphasized core Digital Asset Management capabilities, including asset ingestion, metadata cataloging, automated video transcoding, and content delivery orchestration. FileSpin DAM’s documented module usage for video transcoding, CDN delivery and API-based integrations was applied to standardize media processing pipelines and to enable programmatic delivery to external channels.
API-based integrations were used to connect FileSpin DAM to Ascential’s web properties and online event platforms, enabling push and pull workflows for media distribution. CDN delivery and transcoding modules were configured to support multi-format distribution for global websites, while metadata and cataloging functions supported searchable access for publishing teams.
Governance focused on centralized asset cataloging, standardized metadata taxonomies and defined handoffs between events, publishing and marketing operations. The rollout targeted events and publishing users first, aligning workflow orchestration with existing content production schedules to reduce manual exchange of large media files.
The documented outcome was improved media workflow and delivery for Ascential’s marketing and events area, with FileSpin DAM used to streamline processing and distribution of event media across global web channels.
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Ascential Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Ascential Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Ascential Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2016 | 2016 |
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Ascential Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Ascential Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Ascential Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Ascential Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Group Financial Controller | Director | Finance | |
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Treasurer | Manager | Treasury | |
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Head of Procurement | Director | Procurement | |
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Director of Financial Control | Director | Finance | |
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Head of Commercial Finance | Director | Finance | |
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Procurement Director | Director | Procurement | |
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EVP & CIO | CXO | Finance | |
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Chief People Officer | CXO | HR | |
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Internal Audit Manager | Manager | Risk | |
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Chief People Officer | CXO | HR | |
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SAP Delivery Manager | Manager | IT | |
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VP People, Global HR Projects and Group | VP | HR | |
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Vice President, Finance Systems | VP | IT | |
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Programme Delivery Manager: F2020 Programme (SAP S/4 HANA Cloud) | Manager | IT | |
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Apps Being Evaluated by Ascential Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ascential Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ascential Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Ascential Group Technographics
Ascential Group is a Professional Services organization based in United Kingdom,
with around 700 employees and annual revenues of $660.0 million.
Ascential Group operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Google Workspace (Formerly Google G-Suite) and FileSpin DAM,
covering areas like ERP Financial, Collaboration and Digital Asset Management.
Ascential Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Google and FileSpin.
Ascential Group recently adopted applications including
SAP S/4HANA Cloud in 2021, FileSpin DAM in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ascential Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ascential Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ascential Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.