London, WC2B 6UF,
United Kingdom
Ascential Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ascential Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Ascential Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ascential Group has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, FileSpin DAM for Digital Asset Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ascential Group is running and its propensity to invest more and deepen its relationship with SAP , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ascential Group revenues, which have grown to $660.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ascential Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP Financial Management | n/a | 2021 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FileSpin | Legacy | FileSpin DAM | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, Ascential Group deployed FileSpin DAM to support its events and publishing teams in the United Kingdom. FileSpin DAM, a Digital Asset Management solution, was provisioned to manage, process and deliver large volumes of event media for global websites and online events within the marketing and events area.
The implementation emphasized core Digital Asset Management capabilities, including asset ingestion, metadata cataloging, automated video transcoding, and content delivery orchestration. FileSpin DAM’s documented module usage for video transcoding, CDN delivery and API-based integrations was applied to standardize media processing pipelines and to enable programmatic delivery to external channels.
API-based integrations were used to connect FileSpin DAM to Ascential’s web properties and online event platforms, enabling push and pull workflows for media distribution. CDN delivery and transcoding modules were configured to support multi-format distribution for global websites, while metadata and cataloging functions supported searchable access for publishing teams.
Governance focused on centralized asset cataloging, standardized metadata taxonomies and defined handoffs between events, publishing and marketing operations. The rollout targeted events and publishing users first, aligning workflow orchestration with existing content production schedules to reduce manual exchange of large media files.
The documented outcome was improved media workflow and delivery for Ascential’s marketing and events area, with FileSpin DAM used to streamline processing and distribution of event media across global web channels.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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