Empire Life Technographics
Empire Life Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Empire Life and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 860 Empire Life employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Empire Life has purchased the following applications: DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2021, New Relic APM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Empire Life is running and its propensity to invest more and deepen its relationship with Docusign , Contentsquare , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Empire Life revenues, which have grown to $197.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Empire Life intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Empire Life Tech Stack and Enterprise Applications
Empire Life Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Empire Life implemented DocuSign eSignature as a Digital Signing solution on its website. Empire Life uses DocuSign eSignature in the Digital Signing category to support customer-facing document execution and policy administration. The deployment embeds DocuSign eSignature into public facing flows to capture legally binding signatures for insurance documents and forms.
Configuration emphasizes web embedded signing sessions, template driven envelope generation, recipient routing and authentication controls, and persistent audit trails for compliance and recordkeeping. Operational scope is primarily customer facing, linking policyholders and intermediaries to policy issuance and servicing workflows within Empire Life's Canadian operations. Governance frames include standardized templates, enforced signing workflows and role based access to signing logs and document storage to maintain consistent document execution and compliance posture.
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Empire Life CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Empire Life implemented Hotjar on their website empire.ca. The Hotjar deployment supports Customer Experience functions by capturing qualitative user behavior and feedback across the insurer's public digital properties.
The implementation is centered on the Hotjar JavaScript snippet and leverages Customer Experience capabilities such as heatmaps, session recordings, conversion funnels, on-page feedback polls and survey modules to collect click, scroll and replay data. Configuration aligns with standard behavioral analytics workflows for segmentation and funnel analysis to inform digital product, marketing and UX teams.
Operational coverage is focused on the corporate website and associated digital channels, impacting marketing, product management and digital experience operations at Empire Life. The deployment requires alignment with site cookie consent mechanisms and Hotjar retention and access controls to address Canadian privacy considerations and internal governance for customer data collection.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Empire Life ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
In 2017, Empire Life deployed New Relic APM for Application Performance Management on its public website. The implementation instrumented the web application to collect real-time application metrics, transaction traces, error analytics, and response time distributions. New Relic APM was used to provide continuous visibility into request throughput and latency for customer-facing services.
Configuration centered on installing APM agents in application runtime tiers, creating role-specific dashboards, and defining alert conditions to support incident response and service monitoring. Operational ownership was allocated to IT operations and web engineering teams, who used New Relic APM dashboards and alerting to surface application health and prioritize fixes. The deployment emphasized monitoring for the public website and aligned observability workflows with customer experience and service continuity functions.
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IT Service Management | ITSM |
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2020 | 2020 |
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Empire Life Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Management | Investment Management |
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2010 | 2010 |
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Empire Life TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Risk Management | TRM |
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2018 | 2018 |
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Empire Life IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Empire Life CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Empire Life
Apps Being Evaluated by Empire Life Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||