Entrata
4205 Chapel Ridge Rd,
Lehi, 84043, UT,
United States
Lehi, 84043, UT,
United States
1 801-375-5522
Professional Services
Entrata Technographics
Entrata Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Entrata and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Entrata employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Entrata has purchased the following applications: MineralTree Invoice-to-Pay for AP Automation in 2021, Entrata Property Management for Real Estate Property Management in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Entrata is running and its propensity to invest more and deepen its relationship with MineralTree , Coupa Software , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Entrata revenues, which have grown to $280.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Entrata intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Entrata Tech Stack and Enterprise Applications
Entrata ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MineralTree | Legacy | MineralTree Invoice-to-Pay | AP Automation | ERP | n/a | 2021 | 2021 |
In 2021 Entrata implemented MineralTree Invoice-to-Pay, deploying the application as part of its AP Automation capability to centralize accounts payable processing. The implementation was positioned to standardize invoice handling and payment workflows across the company's finance organization.
Implementation work emphasized invoice capture, automated approval workflows, electronic payment execution, and vendor master management modules within MineralTree Invoice-to-Pay, configured to reflect Entrata's existing practices for PO approvals, invoice coding review, and 1099 reporting. Configurations included routing rules for approval authority and controls to support month-end accrual accounting tied to payable activity.
The rollout occurred in parallel with a Coupa implementation and ran alongside Floqast administration of close procedures, aligning invoice-to-pay activity with procurement and financial close controls. Operational coverage encompassed the accounts payable organization, functional handoffs to procurement for PO approvals, and coordination with accounting for international intercompany revenue and expense recording.
Governance and process changes were led by the Assistant Controller, who managed a five-person AP team, conducted training and coaching, and implemented accrual process improvements for commissions, bonuses, and banking fees. Controls established included centralized approval hierarchies, vendor setup ownership, final invoice approval for payment, issuance of 1099s, and coordination with external audit activities.
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AP Automation | ERP |
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2021 | 2022 |
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ERP Financial | ERP |
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2012 | 2012 |
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ERP Financial | ERP |
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2021 | 2022 |
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Expense Management | ERP |
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2021 | 2022 |
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Entrata ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Entrata | Legacy | Entrata Property Management | Real Estate Property Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Entrata deployed Entrata Property Management, a Real Estate Property Management application, on its public website to centralize property operations and tenant-facing services. Entrata Property Management serves as the primary platform for leasing, resident portals, maintenance coordination, and accounting workflow support within Entrata.
Configuration and modules implemented align with standard Real Estate Property Management capabilities, including digital property listings and marketing, lease administration and renewals, tenant self-service portals, maintenance ticketing, and integrated rent processing. Workflows were configured to support leasing, property operations, resident services, and finance teams, reflecting category-aligned operational terminology and functional coverage.
The deployment is surfaced through Entrata’s website, indicating the application is used for public tenant engagement and property marketing while also functioning as an operational system for internal property management teams. Role based access controls and centralized administrative workflows were established to govern leasing and maintenance processes, supporting cross functional operations across property, leasing, and finance.
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Travel Management | ERP Services and Operations |
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2021 | 2022 |
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Entrata Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Entrata implemented Google Workspace (Formerly Google G-Suite) to provide enterprise Collaboration and productivity services across the organization. The deployment of Google Workspace (Formerly Google G-Suite) served as the primary collaboration platform for the company, supporting approximately 2,500 employees in a professional services environment.
The implementation included core collaboration modules common to the Collaboration category, such as Gmail for corporate email, Google Drive for file storage, Google Docs and Sheets for co-authoring, Google Calendar for scheduling, and Google Meet for conferencing. Configuration work focused on centralized administration through the Google Workspace admin console, standard account provisioning, and device and access controls appropriate for a mid sized corporate tenancy.
Operational coverage extended across corporate functions including IT, product, customer success, and client services, with the platform used to standardize document collaboration and meeting workflows. Governance centered on Admin console policy settings and account lifecycle processes to manage user access and organizational units, aligning collaboration controls with Entrata business processes rather than replacing any named prior system.
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Entrata Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2021 | 2022 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Entrata CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Entrata EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2021 | 2021 |
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Financial Consolidation and Close | EPM |
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2020 | 2021 |
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Entrata ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Incident Management | ITSM |
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2020 | 2020 |
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Entrata Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2021 | 2022 |
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Entrata PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Entrata IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Entrata CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Entrata
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Director of Information Technology | Director | IT | |
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Director of Accounting and Finance / Controller | Director | Finance | |
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Salesforce Administrator | Manager | Marketing | |
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Director of Test Engineering | Director | IT | |
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Apps Being Evaluated by Entrata Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Entrata IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Entrata digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Entrata Technographics
Entrata is a Professional Services organization based in United States,
with around 2500 employees and annual revenues of $280.0 million.
Entrata operates a diverse technology stack with applications such as
MineralTree Invoice-to-Pay, Entrata Property Management and Google Workspace (Formerly Google G-Suite),
covering areas like AP Automation, Real Estate Property Management and Collaboration.
Entrata has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MineralTree, Entrata and Google.
Entrata recently adopted applications including
6sense Account Engagement Platform in 2023, Zoominfo Platform in 2022 and MineralTree Invoice-to-Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Entrata’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Entrata’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Entrata technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.