Equinox
31 Hudson Yards,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 866-332-6549
Leisure and Hospitality
Equinox Technographics
Equinox Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Equinox and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Equinox employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Equinox has purchased the following applications: Microsoft Dynamics AX Accounts Payable for AP Automation in 2022, UKG Pro HCM (ex UltiPro HCM) for Core HR in 2019, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Equinox is running and its propensity to invest more and deepen its relationship with Microsoft , Sage , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Equinox revenues, which have grown to $3.47 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Equinox intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Equinox Tech Stack and Enterprise Applications
Equinox ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX Accounts Payable | AP Automation | ERP | n/a | 2022 | 2022 |
In 2022, Equinox deployed Microsoft Dynamics AX Accounts Payable as an AP Automation application to centralize processing of real estate payables. The deployment is focused on landlord billings and occupancy costs, covering rent, tax and common area maintenance charges, and it aligns directly to the Accounts Payable Analyst Real Estate responsibilities for accurate and timely payments and invoice verification.
Microsoft Dynamics AX Accounts Payable was configured to support high-volume invoice data entry and validation, account distribution checks, retainage tracking, and vendor statement reconciliation. Configurations reflect workflows for processing construction, vendor, subcontractor and overhead invoices, reconciling retainage during monthly close, and enforcing payment terms and dispute resolution procedures. The full application name Microsoft Dynamics AX Accounts Payable is used in operational documentation and procedures to tie system capabilities to team responsibilities.
Operational coverage centers on Finance and Real Estate Accounting, with the application serving as the liaison point between finance, real estate and facilities teams for detailed expense analysis and budget visibility. Workflow orchestration directs exceptions and discrepancy research to Accounts Payable Analysts who verify account coding, handle adjustments, and reconcile vendor statements as part of month end close activities. Equinox Microsoft Dynamics AX Accounts Payable AP Automation supports Real Estate Accounting and Finance functions by embedding verification and approval steps into daily AP operations.
Governance and process controls assign the Accounts Payable Analyst Real Estate to manage data entry within established policies, verify invoices against terms, and support AP projects and retainage reconciliations. Operational requirements emphasize proficiency with Microsoft Dynamics AX and Excel based analysis, and the implemented workflows institutionalize vendor reconciliation, payment scheduling to terms, and escalation paths for invoice discrepancies.
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ERP Financial | ERP |
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2018 | 2018 |
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ERP Financial | ERP |
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2022 | 2022 |
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Expense Management | ERP |
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2015 | 2015 |
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Equinox HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro HCM (ex UltiPro HCM) | Core HR | HCM | n/a | 2019 | 2019 |
In 2019, Equinox implemented UKG Pro HCM (ex UltiPro HCM) as its Core HR platform to standardize employee lifecycle management across its People Services organization. The deployment addressed centralized HR data management for an employee base of roughly 10,000 and aligned HRIS operations with Equinox’s multi-brand footprint that includes club operations, SoulCycle, and hospitality assets.
The UKG Pro HCM implementation concentrated on core HR capabilities, including employee master data, transaction processing for hires, transfers and terminations, security and role based access administration, audit trails, and reporting with ad hoc report creation. The configuration emphasized system security administration for role assignments and routine data integrity audits, and the HRIS team participated in testing for upgrades, patches and program changes to preserve operational continuity.
Operationally, the application was embedded into HR and payroll workflows and supported field management teams, payroll, IT and HR service delivery functions. UKG Pro HCM was used to enforce business process rules, support system transactions across distributed club locations and provide the technical backbone for HR reporting and troubleshooting requested by managers and employees.
Governance and process ownership centered on the HRIS function, with the HRIS Coordinator role responsible for evaluating and approving system requests, documenting end user processes, delivering end user training, and partnering with HR to roll out business process enhancements. The implementation emphasized procedural controls, regular audits for data integrity, and a coordinated testing cadence for system updates to maintain compliance and operational stability.
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Equinox AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Equinox implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website, adopting a Chatbots and Conversational AI solution from Salesforce to support real-time member engagement. The deployment emphasizes a web chat channel embedded in site pages, providing synchronous messaging for members and prospects through the Salesforce Chat interface.
The implementation centers on standard Chatbots and Conversational AI functional capabilities, including a web chat widget, agent console for live interactions, queueing and routing logic, session handoff between automated paths and human agents, and persistent transcript capture for conversation continuity. Configuration likely focused on chat routing rules, presence management, canned responses and escalation workflows to align with customer service and membership support processes.
Operational coverage targets digital member services and frontline customer support within Equinoxs United States online presence, with governance oriented around chat routing policies, agent workflow definitions and conversation handling standards. Salesforce Chat (formerly Salesforce Live Agent) is used as the platform for capturing agent interactions and supporting service workflows, enabling structured chat handling and auditability within the application environment.
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Equinox Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2012 | 2018 |
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Equinox Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Equinox Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Equinox CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2021 | 2021 |
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Equinox ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Database Performance Monitoring | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Equinox SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2019 | 2019 |
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Equinox TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Equinox IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Equinox
| First Name | Last Name | Title | Function | Department | Phone | |
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Manager, BI & Data Visualization | Manager | IT | |
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VP Data Analytics | VP | IT | |
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Director, Digital Strategy & Experience | Director | IT | |
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Director Corporate Sales | Director | Finance | |
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Vice President Sales | VP | Sales | |
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Vice President Of Business Development | VP | Sales | |
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Senior Director Sales Operations | Director | Sales | |
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COO | CXO | Finance | |
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Regional Vice President Of Operations | VP | Finance | |
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CEO | CXO | Finance | |
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CHRO & SVP Human Resources | CXO | HR | |
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Vice President, Global Human Resources | VP | HR | |
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SVP, Chief Information Officer | CXO | IT | |
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SVP, Technology | VP | IT | |
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Director, Applications | Director | IT | |
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EVP and CFO | CXO | Finance | |
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SVP & Controller | VP | Finance | |
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Director of Payable | Director | Finance | |
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Director of Sales Operations | Director | Sales | |
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Director of Business Systems | Director | IT | |
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Apps Being Evaluated by Equinox Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Equinox IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Equinox digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Equinox Technographics
Equinox is a Leisure and Hospitality organization based in United States,
with around 10000 employees and annual revenues of $3.47 billion.
Equinox operates a diverse technology stack with applications such as
Microsoft Dynamics AX Accounts Payable, UKG Pro HCM (ex UltiPro HCM) and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like AP Automation, Core HR and Chatbots and Conversational AI.
Equinox has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, UKG and Salesforce.
Equinox recently adopted applications including
Stannp Direct Mail Platform. in 2024, Microsoft Dynamics AX Accounts Payable in 2022 and Microsoft Dynamics AX in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Equinox’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Equinox’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Equinox technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.