Equipter
49 Eagle Dr. Suite 102,
Leola, 17540, PA,
United States
Leola, 17540, PA,
United States
1 717-661-3591
Construction and Real Estate
Equipter Technographics
Equipter Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Equipter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Equipter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Equipter has purchased the following applications: Rootstock Cloud ERP for Manufacturing ERP, Distribution ERP in 2016, Salesforce Agentforce (formerly Einstein Copilot) for Chatbots and Conversational AI in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Equipter is running and its propensity to invest more and deepen its relationship with Rootstock , Salesforce , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Equipter revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Equipter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Equipter Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rootstock | Legacy | Rootstock Cloud ERP | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Equipter implemented Rootstock Cloud ERP. The deployment used Rootstock Cloud ERP to address core Manufacturing ERP,Distribution ERP needs, centralizing production control and parts distribution to support the companys manufacturing and service operations.
Implementation concentrated on standard manufacturing and distribution modules, including bill of materials and routing, shop floor control and production scheduling, inventory and warehouse management, order management, purchasing, and financial ledger integration within the application. Rootstock Cloud ERP was configured to manage BOM versioning, lot and serial control, production work orders, and inventory replenishment workflows consistent with make to order and spare parts distribution processes. Configuration emphasized aligning shop floor routing to transactional work orders and ensuring inventory allocation rules supported both assembly operations and parts fulfillment.
Operational scope covered manufacturing, operations, warehouse, purchasing, and finance teams, creating a single transactional system for order to cash and procure to pay flows. Governance and process changes focused on revised workflows for production order creation, inventory receiving and allocation, and role based controls for shop floor and warehouse users. For a 50 person construction equipment company, Rootstock Cloud ERP provided a cloud based application to orchestrate manufacturing and distribution business functions and standardize operational processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Agentforce (formerly Einstein Copilot) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Equipter deployed Salesforce Agentforce, formerly Einstein Copilot, to accelerate inbound lead engagement. The implementation is categorized under Chatbots and Conversational AI and focused on automating conversational intake and qualification workflows to shorten response times and improve SDR throughput.
The deployment centered on the Agentforce SDR capability, configured with conversational workflows for lead capture, triage, and qualification. Equipter executed a fast, low-lift rollout with minimal customization, standing up core dialogue flows, automated routing rules, and notification triggers in a matter of weeks to enable immediate SDR handoffs.
Operational coverage targeted sales and SDR teams, with the system handling initial engagement and routing so field sales reps could concentrate on higher-value conversations. Functional terminology in use included conversational intake, lead qualification, routing, and automated follow up, aligning the Chatbots and Conversational AI implementation to Equipter's revenue operations and sales cadence.
Governance and process changes emphasized lightweight operational controls, short training cycles for reps, and updated handoff procedures between conversational flows and human sellers. As stated by Equipter, Salesforce Agentforce reduced time to connect with inbound leads from nearly a day to just hours, engaging more leads faster and freeing reps to focus on relationship-driven selling.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Equipter implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The initial deployment centralized core communication and productivity functions, provisioning Gmail, Google Calendar, Google Drive and Google Docs to support sales, operations and customer-facing staff across the United States. Google Workspace (Formerly Google G-Suite) is also referenced on Equipter's public website for contact and collaborative touchpoints.
Configuration emphasis included company domain management, user account provisioning, group and shared drive structures, and administrative access controls to manage a roughly 50-person organization. The implementation supports document collaboration, email routing and calendar coordination for field technicians, product development and commercial teams, with operational governance handled through IT-managed admin roles and shared collaboration policies. The Google Workspace (Formerly Google G-Suite) deployment fulfills Equipter's Collaboration layer for enterprise productivity and cross-functional coordination.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Equipter
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Equipter Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Equipter Technographics
Equipter is a Construction and Real Estate organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Equipter operates a diverse technology stack with applications such as
Rootstock Cloud ERP, Salesforce Agentforce (formerly Einstein Copilot) and Google Workspace (Formerly Google G-Suite),
covering areas like Manufacturing ERP, Distribution ERP, Chatbots and Conversational AI and Collaboration.
Equipter has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rootstock, Salesforce and Google.
Equipter recently adopted applications including
Salesforce Agentforce (formerly Einstein Copilot) in 2025, HubSpot CMS in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Equipter’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Equipter’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Equipter technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.