Equity Group
9th Floor, Equity Centre, Hospital Road, Upper Hill,
Nairobi, 75104 - 00100,
Kenya
Nairobi, 75104 - 00100,
Kenya
254 763 000 000
Banking and Financial Services
Equity Group Technographics
Equity Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Equity Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13102 Equity Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Equity Group has purchased the following applications: Microsoft 365 for Collaboration in 2015, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Equity Group is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Equity Group revenues, which have grown to $1.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Equity Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Equity Group Tech Stack and Enterprise Applications
Equity Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Equity Group implemented Microsoft 365 to standardize Collaboration across the organization. Equity Group, a Kenya-headquartered banking group with approximately 13,102 employees, surfaces Microsoft 365 on its public website and uses the platform to centralize corporate communication and document collaboration across corporate functions.
The Microsoft 365 deployment is organized around core Collaboration components, with Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for user file sync, and Microsoft Teams for real time communication and meetings. Corporate IT manages the configuration and access policies, and Microsoft 365 is used to support content publication workflows on the public site as well as internal collaboration workflows across corporate communications, branch operations, and support functions within Equity Group's Kenyan operations.
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Equity Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Equity Group implemented Oracle Marketing Cloud (Eloqua) as part of its Marketing Automation tooling, deploying the solution to instrument customer engagement on the corporate website. The deployment reflects a cloud SaaS architecture consistent with Oracle Marketing Cloud, with web tracking and campaign delivery components embedded into the site for digital campaign execution and visitor behavior capture.
Oracle Marketing Cloud (Eloqua) is configured to operate typical Marketing Automation functional modules, including email campaign management, landing page and form hosting, web tracking pixels and cookie-based visitor identification, audience segmentation, and campaign orchestration workflows. The implementation includes configured templates and automated campaign workflows to support programmatic email sends, nurture sequences, and web-based lead capture tied to the website experience.
Operationally the platform is centered on the digital marketing function, with ownership for campaign creation, template governance, and consent workflows residing in marketing. Integrations are limited to the website layer, where Eloqua tracking scripts and hosted forms are used to surface behavioral data into the application, enabling staged campaign triggers and contact segmentation for ongoing digital engagement.
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Tag Management | CRM |
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2019 | 2019 |
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Equity Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Equity Group deployed Microsoft Azure Cloud Services for Application Hosting and Computing Services to host and run its corporate website. The implementation is centered on public web hosting, web application runtime, and the infrastructure required to serve external customer traffic, with Microsoft Azure Cloud Services cited in the site source as the hosting platform.
The deployment follows an application hosting architecture that uses cloud compute, persistent storage, platform services, autoscaling and monitoring capabilities typical of Application Hosting and Computing Services, with Microsoft Azure Cloud Services providing the underlying compute and platform layer. Operational ownership and governance are scoped to Equity Group IT and web operations for configuration management, monitoring and release control of the website, and the implementation focuses on availability and scalability for external customer-facing web properties.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Equity Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Equity Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Equity Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Equity Group IT executives and key decision makers. This section highlights Equity Group's latest recorded technology evaluations, including OpenWay Way4 for Payment Processing on 2026-01-02, FinnOne Neo Loan Management System for Loan Management on 2025-01-22, and Infosys Finacle for Core Banking on 2024-08-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Equity Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-02 | Equity Group | Evaluated | OpenWay | OpenWay Way4 | Payment Processing | ERP |
| 2025-01-22 | Equity Group | Evaluated | Nucleus Software | FinnOne Neo Loan Management System | Loan Management | ERP Services and Operations |
| 2024-08-28 | Equity Group | Evaluated | Infosys | Infosys Finacle | Core Banking | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Equity Group Technographics
Equity Group is a Banking and Financial Services organization based in Kenya,
with around 13102 employees and annual revenues of $1.41 billion.
Equity Group operates a diverse technology stack with applications such as
Microsoft 365, Oracle Marketing Cloud (Eloqua) and Microsoft Azure Cloud Services,
covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
Equity Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Oracle.
Equity Group recently adopted applications including
Imperva Sonar in 2022, Oracle Marketing Cloud (Eloqua) in 2020 and Google Tag Manager in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Equity Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Equity Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Equity Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.