Puebla, 72050,
Mexico
Estrella Roja Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Estrella Roja and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Estrella Roja employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Estrella Roja has purchased the following applications: Hiring Room Recruit for Recruiting, Applicant Tracking System in 2021, Microsoft 365 for Collaboration in 2021, Reservamos eCommerce for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Estrella Roja is running and its propensity to invest more and deepen its relationship with Hiring Room , Microsoft , QuestionPro or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Estrella Roja revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Estrella Roja intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hiring Room | Legacy | Hiring Room Recruit | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Estrella Roja deployed Hiring Room Recruit, a Recruiting,Applicant Tracking System, on its public website. The deployment embeds Hiring Room Recruit career site components to capture applications and present live job listings for the Mexico based transportation operator with a three person organization. The implementation is proportionate to a small employer, focusing on consolidating candidate intake and basic applicant tracking into a single web based workflow.
Functional capabilities implemented include online job posting, candidate application capture, resume parsing and pipeline tracking consistent with Recruiting,Applicant Tracking System functionality. Operational coverage is focused on HR and hiring activities, with an administrative console used to manage openings and review candidates submitted through the embedded site forms. Integrations beyond the website are not specified in the source, and governance is described as lightweight with centralized administration by an owner or small HR function.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reservamos, a Reserbus company | Legacy | Reservamos eCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Estrella Roja implemented Reservamos eCommerce to join the Reservamos.mx network and open a new digital sales channel for its Mexico to Puebla passenger routes. Reservamos eCommerce was deployed as an eCommerce solution focused on online ticketing and booking workflows, aimed at increasing sales through digital storefront capabilities and distribution to online travelers. The implementation emphasized the sales and ecommerce business function, specifically targeting the Puebla to CDMX corridor.
The deployment integrated Estrella Roja into the Reservamos.mx network for channel distribution and user base access, enabling online booking visibility across Reservamos.mx distribution channels. Functional capabilities centered on online ticketing, route inventory exposure, and digital sales channel orchestration consistent with an eCommerce application. Operational scope covered Puebla to CDMX routes and regional customer acquisition, and the integration resulted in broader distribution and access to Reservamos.mx's user base.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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