Mobily
3rd Floor,Mobily C1 Alyabis Building,Street Number 92,
Riyadh, 23088,
Saudi Arabia
Riyadh, 23088,
Saudi Arabia
966 5 6010-1100
Communications
Mobily Technographics
Mobily Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mobily and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Mobily employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mobily has purchased the following applications: Genesys Enterprise Workload Management for Business Process Management in 2016, Ericsson Cognitive Network Solution for Generative AI Platforms in 2024, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mobily is running and its propensity to invest more and deepen its relationship with Genesys , NEC Corporation , Ericsson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mobily revenues, which have grown to $4.18 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mobily intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mobily Tech Stack and Enterprise Applications
Mobily ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Enterprise Workload Management | Business Process Management | ERP Services and Operations | Integration, Services And Technologies | 2016 | 2016 |
In 2016, Mobily implemented Genesys Enterprise Workload Management as part of a Business Process Management initiative to optimize task routing and back-office workload distribution for its telecom customer service operations in the Middle East. Integration, Services And Technologies deployed the Genesys Enterprise Workload Management module to configure workload orchestration and centralized task assignment across customer service queues and back-office processes.
The deployment concentrated on workflow automation, workload balancing, and centralized task routing, impacting customer service and back-office business functions. The Genesys Enterprise Workload Management implementation is documented by the partner as delivering measurable operational outcomes, increasing SLA attainment from approximately 75% to approximately 92%, improving customer satisfaction by approximately 35%, and achieving payback within ten months.
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OSS/BSS | ERP Services and Operations |
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2013 | 2014 |
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Mobily AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ericsson | Legacy | Ericsson Cognitive Network Solution | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, Mobily completed a trial of Ericsson Cognitive Network Solution using the Uplink Interference Optimizer from the Ericsson Cognitive Software portfolio. The assessment targeted 5G uplink performance across Mobily's 5G network and was executed as a network operations and RAN use case focused on throughput and spectral efficiency improvements.
The implementation exercised the Uplink Interference Optimizer module to detect high-interference uplink conditions and produce model-driven parameter recommendations and automated control adjustments consistent with Generative AI Platforms applied to radio access networks. Ericsson Cognitive Network Solution was configured to adjust uplink scheduling and interference mitigation parameters within RAN control loops, emphasizing uplink quality of service and spectral efficiency tuning.
Operationally the trial was integrated into Mobily's network operations workflows, with optimization outputs used to inform RAN control processes and operational playbooks. The scope of the trial covered Mobily's 5G RAN in Saudi Arabia and centered on network operations teams responsible for uplink performance and throughput management.
The trial demonstrated an increase in the share of transmissions under high-quality conditions by about 80 percent, indicating measurable uplink performance and spectral efficiency improvements in the evaluated environment. The project completed in 2024 and serves as a documented instance of Mobily using Ericsson Cognitive Network Solution within Generative AI Platforms for RAN optimization.
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Mobily Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Mobily implemented Cisco Webex Meetings, supplied by Cisco Systems, on its public website. The deployment positions Cisco Webex Meetings in the Audio Video and Web Conferencing category to provide browser-accessible conferencing from the company web presence, serving both external customer interactions and internal collaboration needs for the Saudi Arabia based communications operator with 8,000 employees.
The implementation centers on standard Audio Video and Web Conferencing capabilities, including scheduled and ad hoc video meetings, multi-party audio, screen sharing, meeting recording, and participant controls. The Cisco Webex Meetings deployment is delivered as a cloud-hosted, browser-first meeting platform with embedding on the corporate site to surface meeting links and join flows directly to web visitors and authenticated users.
Operational coverage spans customer engagement use cases and internal collaboration across corporate communications, sales, customer support, and HR, with IT responsible for provisioning, access control, and vendor-side policy configuration. Governance is structured around central administration of meeting policies and user access through the vendor management interface, and the public-facing implementation aligns conferencing capabilities with web-based customer session workflows.
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Mobily Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2011 | 2011 |
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Mobily CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics, Marketing Automation | CRM |
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2020 | 2020 |
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Mobily ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Mobily PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Mobily IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Mobily
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mobily Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mobily IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mobily digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mobily Technographics
Mobily is a Communications organization based in Saudi Arabia,
with around 8000 employees and annual revenues of $4.18 billion.
Mobily operates a diverse technology stack with applications such as
Genesys Enterprise Workload Management, Ericsson Cognitive Network Solution and Cisco Webex Meetings,
covering areas like Business Process Management, Generative AI Platforms and Audio Video and Web Conferencing.
Mobily has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Genesys, Ericsson and Cisco Systems.
Mobily recently adopted applications including
Ericsson Cognitive Network Solution in 2024, Comviva Mobilytix Rewards in 2024 and Cisco Webex Meetings in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mobily’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mobily’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mobily technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.