Etisalat Services
Etisalat Building, 1 Sheikh Rashid Bin Saeed Al Maktoum,
Abu Dhabi, 3838,
United Arab Emirates
Abu Dhabi, 3838,
United Arab Emirates
971 2628-3333
Communications
Etisalat Services Technographics
Etisalat Services Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Etisalat Services and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40000 Etisalat Services employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Etisalat Services has purchased the following applications: SAP S/4 HANA for ERP Financial in 2016, EdCast LXP for Learning and Development in 2018, IBM Maximo for Enterprise Asset Management in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Etisalat Services is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Odoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Etisalat Services revenues, which have grown to $16.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Etisalat Services intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Etisalat Services Tech Stack and Enterprise Applications
Etisalat Services ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Etisalat Services implemented SAP S/4 HANA as its enterprise platform for ERP Financial operations. The deployment used SAP S/4 HANA with an SAP HANA database configured as an on-premise cloud ERP and database system to deliver International Financial Reporting Standards across the finance organization.
The implementation delivered IFRS capabilities with core finance modules configured for general ledger, accounts payable, accounts receivable, and statutory reporting aligned to IFRS. Accounting and billing workflows were implemented in coordination with Ericsson BSCS for billing processing, while order to bill processes were orchestrated via Oracle WebLogic.
Integrations explicitly included Ericsson BSCS for Accounting and Billing, and Oracle WebLogic to support Order to Bill orchestration, creating a multi-application architecture that connected telecom billing systems to SAP S/4 HANA. The integration and operational coverage spanned finance, billing, and order management functions within Etisalat Services operations in the United Arab Emirates.
Governance emphasized IFRS driven financial controls and reporting workflows, with configuration governance to enforce chart of accounts and statutory ledgers inside SAP S/4 HANA. Implementation activities focused on system configuration, interface orchestration, and operational handover to finance and billing teams.
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ERP Financial | ERP Financial Management |
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2016 | 2017 |
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ERP Financial | ERP Financial Management |
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2024 | 2024 |
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Etisalat Services HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EdCast | Legacy | EdCast LXP | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018 Etisalat Services implemented EdCast LXP as its Learning and Development platform. The deployment targeted Etisalat Services workforce in the United Arab Emirates and was scoped to support learning needs for roughly 40,000 employees, positioning EdCast LXP as the central learning experience platform for curated content and self directed learning across the enterprise.
The implementation leveraged core EdCast LXP capabilities including content curation and aggregation, personalized learning pathways and recommendations, skills cataloging and competency mapping, knowledge management and learning analytics. Configuration work emphasized learner segmentation, role based learning pathways, mobile access and curator driven content lifecycle management to align learning catalogs with business roles and competencies.
Architecture followed a cloud delivered enterprise tenant model with multi role administration and learner provisioning consistent with Learning and Development deployments. Integrations and operational patterns adhered to standard LXP practices, including single sign on, HR user provisioning and support for SCORM and LTI content standards alongside external content connectors to centralize content consumption. Operational coverage designated HR and Learning and Development teams as primary administrators with managers acting as delegated approvers for required learning pathways.
Governance centered on centralized curriculum management combined with decentralized content curation to enable business unit specific learning while maintaining global standards. Implementation established learning governance processes, curator and administrator roles, and role based administration workflows to sustain content quality and compliance across Etisalat Services.
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Talent Sourcing | HCM |
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2015 | 2015 |
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Etisalat Services ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Etisalat Services implemented IBM Maximo for Enterprise Asset Management. The deployment targeted facilities management operations at Etisalat Facilities Management LLC in Abu Dhabi, supporting engineering supervisors, skilled and technical helpers, project managers, procurement and payroll coordination across facility and maintenance projects.
IBM Maximo was configured to support core Enterprise Asset Management capabilities including work order management, materials request and inventory tracking, procurement request and LPO workflows, subcontractor job completion and evaluation workflows, and reporting for work order logs. The application captured work order and work-done records from field engineering and supervisor teams, and was used to generate job completion certificates and subcontractor evaluation documentation as part of routine operational processes.
Operational use of IBM Maximo included processing and monitoring payments to subcontractors, and producing data used by the payroll department for attendance and manpower reconciliation. The system served as the central record for materials requisitions across civil, electrical, plumbing and mechanical jobs, and for collating supporting documentation required by project managers for payment collection and client certification.
Governance and workflow design positioned the document controller as the central coordinator adjacent to the project manager, enforcing LPO approvals, subcontractor payment processing through IBM Maximo, and consolidation of safety, audit and monthly revenue reporting inputs. Workflows emphasized project manager approvals for purchases and subcontractor work, standardized submission of supporting documents, and routine collation of engineering reports to maintain operational control of maintenance and facilities activities.
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OSS/BSS | ERP Services and Operations |
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2018 | 2018 |
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OSS/BSS | ERP Services and Operations |
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2023 | 2023 |
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OSS/BSS | ERP Services and Operations |
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2017 | 2017 |
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Etisalat Services Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Etisalat Services Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Etisalat Services Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Etisalat Services Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2013 | 2013 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Etisalat Services eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Etisalat Services SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Etisalat Services CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2015 |
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CRM | CRM |
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2018 | 2018 |
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Customer Analytics | CRM |
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2013 | 2013 |
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Customer Engagement | CRM |
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2019 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2021 | 2021 |
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Etisalat Services ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Etisalat Services Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2013 | 2013 |
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Etisalat Services TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2019 | 2019 |
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Etisalat Services PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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Etisalat Services IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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SD-WAN | IaaS |
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2018 | 2018 |
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Etisalat Services CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Etisalat Services
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Etisalat Services Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Etisalat Services IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Etisalat Services digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Etisalat Services Technographics
Etisalat Services is a Communications organization based in United Arab Emirates,
with around 40000 employees and annual revenues of $16.12 billion.
Etisalat Services operates a diverse technology stack with applications such as
SAP S/4 HANA, EdCast LXP and IBM Maximo,
covering areas like ERP Financial, Learning and Development and Enterprise Asset Management.
Etisalat Services has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, EdCast and IBM.
Etisalat Services recently adopted applications including
OCI Identity and Access Management in 2025, Odoo Open Source ERP in 2024 and NetCracker BSS/OSS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Etisalat Services’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Etisalat Services’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Etisalat Services technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.