Etn Turistar Lujo
Escuadron 201, No. 18,
Mexico City, 1140,
Mexico
Mexico City, 1140,
Mexico
52 5 5508 9210
Transportation
Etn Turistar Lujo Technographics
Etn Turistar Lujo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Etn Turistar Lujo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Etn Turistar Lujo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Etn Turistar Lujo has purchased the following applications: Microsoft 365 for Collaboration in 2018, Reservamos eCommerce for eCommerce in 2018, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Etn Turistar Lujo is running and its propensity to invest more and deepen its relationship with Microsoft , Reservamos, a Reserbus company , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Etn Turistar Lujo revenues, which have grown to $200.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Etn Turistar Lujo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Etn Turistar Lujo Tech Stack and Enterprise Applications
Etn Turistar Lujo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Etn Turistar Lujo implemented Microsoft 365 for Collaboration. The deployment established a centralized Microsoft 365 tenant to provide cloud-hosted productivity and communication tools across the company’s workforce of roughly 5,000 employees. Implementation focused on corporate communications and document collaboration capabilities, standardizing email, calendaring, and file storage on the Microsoft 365 platform. This rollout covered core business functions including operations, corporate communications, and administrative teams.
Microsoft 365 was configured with category-aligned modules such as Exchange Online for email, SharePoint for intranet and document management, and Microsoft Teams for real-time collaboration, reflecting typical Collaboration workloads. Administrative governance used tenant-level controls and role-based access to manage accounts and security and to enforce information governance across sites. The company’s public website references Microsoft 365, confirming the application name Microsoft 365 appears in external communications and support materials.
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Etn Turistar Lujo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reservamos, a Reserbus company | Legacy | Reservamos eCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Etn Turistar Lujo implemented Reservamos eCommerce, an eCommerce application provided by Reservamos, a Reserbus company, as part of an alliance with Grupo IAMSA to expand digital ticket sales across IAMSA routes in Mexico. The engagement focused on extending online purchasing options for passengers on ETN, Turistar Lujo, and CostaLine services, and it targeted a measurable uplift in digital ticket traffic during the first year of the alliance.
Reservamos eCommerce was configured to support core online travel commerce capabilities typical of the eCommerce category, including a web and mobile storefront, booking engine, fare and inventory visibility, payment processing workflows, seat selection, order confirmation, and passenger self-service account management. Implementation work emphasized booking flow optimization and channel-specific pricing controls to accommodate interline and brand-level fare management across IAMSA affiliates.
Deployment covered sales channel expansion across ETN, Turistar Lujo, and CostaLine routes in Mexico, with the application serving as a direct-to-consumer digital storefront for ticketing and ancillary sales. Operational coverage included passenger sales and contact center order handling so that web bookings were available across the group’s route network and coordinated with existing on-site point of sale and call center processes.
Governance for the deployment established commercial coordination among IAMSA brands to align inventory visibility, channel rules, and customer service workflows, while operational teams standardized booking reconciliation and refund procedures to support online ticket volumes. The initiative centered on using Reservamos eCommerce to centralize digital sales channel management for Etn Turistar Lujo within the broader IAMSA commercial strategy.
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Etn Turistar Lujo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Etn Turistar Lujo implemented Hotjar on its public website to capture customer interaction data and support digital experience analysis. The Hotjar deployment supports Customer Experience objectives by instrumenting page level behavior across etn.com.mx and providing qualitative insights to UX and digital marketing teams.
Deployment uses a client side JavaScript snippet embedded across the etn.com.mx site, enabling Hotjar features such as heatmaps, session recordings, conversion funnels, and on page feedback surveys to collect behavioral signals at the browser layer. Operational coverage focused on the public website, informing product UX, digital marketing, and customer service workflows through qualitative session data and aggregated behavioral visualizations.
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Etn Turistar Lujo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Etn Turistar Lujo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Etn Turistar Lujo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Etn Turistar Lujo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Etn Turistar Lujo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Etn Turistar Lujo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Etn Turistar Lujo Technographics
Etn Turistar Lujo is a Transportation organization based in Mexico,
with around 5000 employees and annual revenues of $200.6 million.
Etn Turistar Lujo operates a diverse technology stack with applications such as
Microsoft 365, Reservamos eCommerce and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Etn Turistar Lujo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Reservamos, a Reserbus company and Contentsquare.
Etn Turistar Lujo recently adopted applications including
Cloudflare CDN in 2022, SendinBlue in 2020 and Amazon EC2 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Etn Turistar Lujo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Etn Turistar Lujo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Etn Turistar Lujo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.