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● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

European Flooring Group
Location
920 Yonge Street,
Toronto, M4W 3C7, ON,
Canada
Website
https://www.europeanflooring.ca/
Phone
1 416-967-9200
Artw industry
Manufacturing
Employee
Revenue

European Flooring Group Technographics

European Flooring Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by European Flooring Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 European Flooring Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that European Flooring Group has purchased the following applications: Microsoft 365 for Collaboration in 2016, CallRail Call Tracking for Call Tracking and Recording in 2018, Cloudflare CDN for Content Delivery Network in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems European Flooring Group is running and its propensity to invest more and deepen its relationship with Microsoft , CallRail , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing European Flooring Group revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for European Flooring Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

European Flooring Group Tech Stack and Enterprise Applications

European Flooring Group Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016, European Flooring Group implemented Microsoft 365 to provide Collaboration capabilities for its 30-employee Canadian manufacturing business. The deployment is visible on the company website, where Microsoft 365 is surfaced to support web-based content and to present collaborative document and communication touchpoints for internal teams. The implementation follows a cloud-first Microsoft 365 tenant model scaled for a small organization, configured to centralize email, document collaboration, team communication, and shared calendaring typical of Collaboration suites. Operational scope covers core business functions including sales, operations, and administrative workflows, with tenant-level administration for user provisioning, access controls, and basic content governance. Integrations are implemented between the public website and Microsoft 365 services to surface content and contact workflows, while internal collaboration workflows rely on standard Microsoft 365 collaboration capabilities and role-based access controls.
European Flooring Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CallRail Legacy CallRail Call Tracking Call Tracking and Recording CRM n/a 2018 2018
European Flooring Group implemented CallRail Call Tracking in 2018 to capture inbound phone leads on its website. CallRail Call Tracking operates in the Call Tracking and Recording category and was deployed on the company website to provide source-level visibility for marketing and sales inquiries. The deployment aligns with a small manufacturing organisation profile, focused on a single primary web domain and centralized call handling for customer inquiries. The implementation uses CallRail Call Tracking capabilities common to the category, including a client-side tracking script and dynamic number insertion to attribute calls to web sessions, together with call recording, call tagging, and session-level attribution to support lead qualification workflows. Operational coverage centers on marketing and customer contact functions, with configuration and number management governed through on-site CallRail settings and procedures for recorded call review and manual follow-up. CallRail Call Tracking data is used to structure call handling and sales follow-up processes, reflecting an application-level integration between web presence and inbound phone-based lead capture.
CRM CRM 2011 2011
Customer Experience CRM 2018 2018
European Flooring Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloudflare Legacy Cloudflare CDN Content Delivery Network IaaS n/a 2014 2014
In 2014, European Flooring Group implemented Cloudflare CDN on its public website. Cloudflare CDN, a Content Delivery Network, was configured to deliver static assets and site content using distributed edge caching, SSL/TLS termination, and HTTP content routing. The deployment serves as an edge layer in front of the web origin for the corporate site hosted at europeanflooring.ca, positioning Cloudflare CDN as the customer-facing delivery tier. Operational control is maintained by the internal IT and web administration function, working with marketing and e-commerce workflows for content publishing and cache management. Configuration scope includes cache rules for static assets, certificate management for HTTPS traffic, and public traffic routing through the Cloudflare CDN, consolidating delivery and edge security capabilities for the companys online business functions.

IT Decision Makers and Key Stakeholders at European Flooring Group

First Name Last Name Title Function Department Email Phone
Operations Manager Manager Finance
Project Manager Manager Finance
Founder & Principal Director Finance
Show All Contacts

Apps Being Evaluated by European Flooring Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from European Flooring Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the European Flooring Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD European Flooring Group Technographics
European Flooring Group is a Manufacturing organization based in Canada, with around 30 employees and annual revenues of $5.0 million.
European Flooring Group operates a diverse technology stack with applications such as Microsoft 365, CallRail Call Tracking and Cloudflare CDN, covering areas like Collaboration, Call Tracking and Recording and Content Delivery Network.
European Flooring Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, CallRail and Cloudflare.
European Flooring Group recently adopted applications including CallRail Call Tracking in 2018, Hotjar in 2018 and Microsoft 365 in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of European Flooring Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates European Flooring Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete European Flooring Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.