About the Customer
EVER Pharma operates as a specialty pharmaceuticals company focusing on the research, development, production, and commercialization of products in the areas of neurology, critical care, anesthesia, and oncology.
The company was founded in 1934 and is based in Vöcklabruck, Austria. It has facilities in Austria, Poland, and Germany.
Scope and Challenges
Timing was critical for EVER Pharma as the company prepared its field team for two upcoming product launches. The need for up-to-date, accurate customer data in CRM was a top priority to improve execution and ensure the success of its launches.
EVER Pharma's growing business forced the company to empower its growing team in Poland with the accurate customer data necessary to drive smarter, tailored engagement with healthcare professionals.
Outcome and Implications
Veeva Systems's CRM solution, Veeva CRM was the option EVER Pharma adopted in order to transform customer engagement as announced on 6th of February, 2018.
“With Veeva OpenData and Veeva CRM, we can better identify customers and bring them valuable information more quickly,” explained Stefan Thaler, CRM manager for EVER Pharma in Poland. “Field reps can record details immediately after calls, even while offline, so they stay informed and productive.”
Dariusz Matejuk, country manager for Poland, said, “Veeva offers a comprehensive suite of applications to engage with customers and deliver compliant content across many channels. As we move towards multichannel engagement, Veeva Commercial Cloud will help us leverage these channels and drive more informed personalized interactions.”
“Veeva is helping EVER Pharma implement its global strategy to improve commercial execution and deliver a seamless customer experience,” said Guillaume Roussel, director of a strategy, Veeva OpenData, Europe.
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