Exotics Racing
7065 Speedway Blvd,
Las Vegas, 89115, NV,
United States
Las Vegas, 89115, NV,
United States
1 702-800-0521
Professional Services
Exotics Racing Technographics
Exotics Racing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Exotics Racing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Exotics Racing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Exotics Racing has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2016, FreeWheel Demandsuite for Agency Management in 2022, LogMeIn BoldChat for Chatbots and Conversational AI in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Exotics Racing is running and its propensity to invest more and deepen its relationship with Intuit , FreeWheel, A Comcast Company , GoTo (formerly LogMeIn) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Exotics Racing revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Exotics Racing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Exotics Racing Tech Stack and Enterprise Applications
Exotics Racing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Exotics Racing implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize core accounting operations for the finance function. The deployment focused on day to day bookkeeping within the finance team of the United States based professional services firm, with responsibilities explicitly including monthly credit card reconciliations and weekly bank deposits executed in Intuit Quickbooks Enterprise. The implementation used standard ERP Financial workflows for transaction posting, bank reconciliation, and cash handling aligned to monthly close cycles.
Monthly revenue and gratuity payout reporting was produced by exporting data from Intuit Quickbooks Enterprise into Microsoft Excel, where advanced formulas and spreadsheet automation were applied to create the monthly reports and payout calculations. Governance and process controls emphasized recurring reconciliation and deposit procedures, with the finance group owning the operational cadence and reporting outputs. The record documents Exotics Racing Intuit Quickbooks Enterprise ERP Financial implementation and the combined Intuit Quickbooks Enterprise and Microsoft Excel reporting workflow used by the finance organization.
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Exotics Racing ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Exotics Racing deployed FreeWheel Demandsuite on its public website to support Agency Management. FreeWheel Demandsuite is embedded in site pages to centralize demand management and ad inventory control, reflecting Agency Management capabilities focused on campaign orchestration and monetization workflows. The scope of the implementation centers on digital marketing, ad operations, and revenue operations teams, enabling centralized campaign setup, trafficking, and demand prioritization tied to online inventory.
Configuration emphasized inventory cataloging, demand rule definition, and campaign workflow orchestration using FreeWheel Demandsuite modules aligned with Agency Management functional patterns. Operational governance consolidated under a central ad operations function responsible for campaign approvals, trafficking processes, and alignment between site content and monetization rules. The deployment is scoped to the corporate website and supports Exotics Racing digital revenue and marketing functions through standardized reporting and campaign management workflows.
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Exotics Racing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2012 | 2012 |
In 2012, Exotics Racing implemented LogMeIn BoldChat on its public website. The deployment of LogMeIn BoldChat, categorized as Chatbots and Conversational AI, provides a web embedded conversational interface for guest engagement and real time support on exoticsracing.com.
Configuration centered on embedding the BoldChat script, configuring the web chat widget, agent routing rules, canned responses, transcript capture, and administrative controls for front line staff, aligning with standard Chatbots and Conversational AI capabilities. Operational scope covers customer facing functions such as sales inquiries and on site experience support, with administrators managing chat availability and conversational scripts through the LogMeIn BoldChat console.
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Exotics Racing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Exotics Racing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Exotics Racing TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Exotics Racing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Exotics Racing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Exotics Racing
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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Owner and CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Director of Technology | Director | IT | |
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Apps Being Evaluated by Exotics Racing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Exotics Racing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Exotics Racing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Exotics Racing Technographics
Exotics Racing is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Exotics Racing operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, FreeWheel Demandsuite and LogMeIn BoldChat,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
Exotics Racing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, FreeWheel, A Comcast Company and GoTo (formerly LogMeIn).
Exotics Racing recently adopted applications including
FreeWheel Demandsuite in 2022, Rakuten Advertising in 2021 and AppRiver Secure Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Exotics Racing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Exotics Racing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Exotics Racing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.