Expo 2020 Dubai
Expo Road, Dubai South, Jebel Ali, P.O. Box 2020,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 555 2020
Professional Services
Expo 2020 Dubai Technographics
Expo 2020 Dubai Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Expo 2020 Dubai and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3171 Expo 2020 Dubai employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Expo 2020 Dubai has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP Analytics Cloud for Analytics and BI in 2018, Sitecore CMS for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Expo 2020 Dubai is running and its propensity to invest more and deepen its relationship with SAP , Sitecore , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Expo 2020 Dubai revenues, which have grown to $1.03 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Expo 2020 Dubai intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Expo 2020 Dubai Tech Stack and Enterprise Applications
Expo 2020 Dubai ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018 Expo 2020 Dubai implemented SAP S/4 HANA as its core ERP Financial platform to centralize back-end financials, HR and procurement. The SAP S/4 HANA deployment serves as the transactional backbone for finance and human capital workflows, supporting integrated procurement processes tied to event operations and supplier management across the Expo site.
The implementation includes SAP S/4 HANA for financial accounting, human resources and procurement modules, while the broader solution stack uses SAP C/4HANA for real-time visitor information and SAP Analytics Cloud together with SAP Digital Boardroom for visualized, real-time analytics and reporting. Expo 2020 Dubai is also planning to implement the SAP Customer Checkout application to process retail sales transactions from hundreds of points of sale across the site, aligning point of sale transaction flows with corporate financial posting and inventory reconciliation.
Integration patterns emphasize real-time data convergence, combining experience data X-data with operational O-data to enable rapid insights, and coupling analytics and experience management technologies with input from Internet of Things and mobile tracking technologies. SAP and Expo 2020 Dubai co-developed an accessibility platform called PODium in the SAP Co-Innovation Lab in UAE to optimize experiences for People of Determination, showing a coordinated integration of site tracking, analytics and customer profile data with operational systems.
Governance and operational scope cover organizers, participants and millions of visitors across the Expo site, with the platform intended to help tailor visitor experiences for an expected 25 million visits and support 192 participating countries. The announced architecture and co-innovation approach were positioned to optimize processes and costs and to deliver personalized experiences, with SAP Digital Boardroom and SAP Analytics Cloud providing unified reporting for executive decision making.
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Expo 2020 Dubai Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2018 | 2019 |
In 2018, Expo 2020 Dubai implemented SAP Analytics Cloud as a core component of its Analytics and BI estate to provide real-time analytics and visualized reporting for Expo operations and visitor engagement. The deployment was positioned alongside SAP Digital Boardroom to support executive reporting and rapid decision-making for event organizers managing a large, distributed site environment.
Implementation focused on combining experience data and operational data using SAP Analytics Cloud capabilities for dashboarding, planning style analytics, and visual storyboards. SAP Analytics Cloud was used to surface customer profiling and visitor sentiment insights, and to feed the SAP Digital Boardroom for consolidated executive-level views and scenario analysis across finance, operations, and customer experience functions.
The SAP Analytics Cloud deployment integrated with on-site SAP systems including SAP S/4HANA for back-end financials, HR and procurement, and SAP C/4HANA for real-time visitor information, with analytics and experience management technologies ingesting IoT and mobile tracking signals. The program also anticipated integration with SAP Customer Checkout for retail transaction data and supported the SAP co developed PODium accessibility platform, creating a data pipeline from sensors and mobile telemetry into analytical models.
Operational scope covered Expo organizers, participant services and visitor experience teams across the event site, and governance emphasized real-time listening, combined X data and O data workflows, and visual reporting to tailor experiences and optimize processes and costs. The implementation narrative highlights SAP Analytics Cloud Analytics and BI enabling enhanced decision-making and personalized visitor experiences as stated by Expo leadership and SAP communications.
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Expo 2020 Dubai Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Expo 2020 Dubai implemented Sitecore CMS as its Web Content Management platform to power the public website expo2020dubai.com. The deployment centralized content publishing for the event web presence and served the marketing and communications teams responsible for event messaging and stakeholder outreach. Sitecore CMS is used to manage web pages, media assets, and event-specific landing pages across the site.
Configuration focused on core Web Content Management capabilities including template-driven page authoring, a centralized media library, structured content models, editorial workflows and scheduled publishing. The implementation applied personalization and experience orchestration capabilities common to Web Content Management platforms, enabling targeted content variations and managed content lifecycles. The Sitecore CMS instance acts as the authoritative content repository for site operations and editorial publishing.
Governance was organized around editorial roles, approval chains and content stewardship to maintain brand consistency and event timelines, with operational ownership in marketing and communications within the United Arab Emirates. Training and publishing governance were instituted to support ongoing content operations and to scale content production for the multi-month event window. The approach emphasized clear content ownership and workflow controls to support continuous site updates during the event period.
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Expo 2020 Dubai CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2019 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2021 | 2021 |
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Expo 2020 Dubai ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Expo 2020 Dubai PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Expo 2020 Dubai IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Expo 2020 Dubai Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Mass Notification System | Physical Security |
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2019 | 2021 |
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IT Decision Makers and Key Stakeholders at Expo 2020 Dubai
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Expo 2020 Dubai Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Expo 2020 Dubai IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Expo 2020 Dubai digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Expo 2020 Dubai Technographics
Expo 2020 Dubai is a Professional Services organization based in United Arab Emirates,
with around 3171 employees and annual revenues of $1.03 billion.
Expo 2020 Dubai operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP Analytics Cloud and Sitecore CMS,
covering areas like ERP Financial, Analytics and BI and Web Content Management.
Expo 2020 Dubai has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Sitecore.
Expo 2020 Dubai recently adopted applications including
Teads Platform in 2022, HootSuite Sparkcentral in 2021 and Adobe Audience Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Expo 2020 Dubai’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Expo 2020 Dubai’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Expo 2020 Dubai technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.