Needham Heights, 2494, MA,
United States
Extreme Reach Technographics
Extreme Reach Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Extreme Reach and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 770 Extreme Reach employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Extreme Reach has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Workable ATS for Applicant Tracking System in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Extreme Reach is running and its propensity to invest more and deepen its relationship with Oracle , Workable , HiBob or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Extreme Reach revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Extreme Reach intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Extreme Reach Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2010 | 2010 |
In 2010, Extreme Reach implemented Oracle NetSuite ERP to manage core ERP Financial functions across its accounting and client billing operations. The deployment used Oracle NetSuite ERP as the central accounting system and was positioned to handle large quantiles of client data input and ledger processing for the organization.
The implementation focused on core accounting modules common to ERP Financial systems, including general ledger configuration, accounts receivable, accounts payable, and client billing workflows. Oracle NetSuite ERP was configured to support bulk data intake, structured client account records, and automated posting rules to streamline recurring billing and revenue recognition tasks.
Architecturally the deployment relied on NetSuite native cloud capabilities and built-in bulk import and data validation mechanisms to ingest large data sets, complemented by configurable accounting automation. Operational responsibility rested with finance and accounting teams who managed chart of accounts design, data quality checks, and periodic reconciliations to maintain transactional integrity.
Governance emphasized process-level controls and workflow standardization within finance, including defined data validation routines for client data entry and role based access to accounting transactions. The narrative reflects an ERP Financial implementation where Oracle NetSuite ERP served as the authoritative accounting platform for Extreme Reach’s client billing and financial recordkeeping.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Extreme Reach implemented Workable ATS on its website. The Workable ATS Applicant Tracking System is embedded in Extreme Reach's public site to publish job openings and collect candidate applications through the corporate careers interface. This implementation centralizes requisition posting and candidate intake within Workable ATS for recruiting and hiring business functions.
Configuration aligns with standard Applicant Tracking System functionality including job posting management, application intake, candidate tracking, interview scheduling, and pipeline segmentation, enabling HR and talent acquisition teams to operate from a single system of record. Governance and workflow adjustments focus on centralizing job posting controls and standardizing candidate pipeline stages within Workable ATS, with operational ownership residing in recruiting and HR teams.
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Payroll | HCM |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Extreme Reach implemented Drift AI Chatbot on its public website, deploying the application as part of its Chatbots and Conversational AI tooling. The deployment was scoped to customer-facing pages to support marketing and demand generation objectives, establishing a conversational front door for inbound visitors. Drift AI Chatbot operated as a web-based widget embedded site-wide to handle initial engagement and basic qualification flows.
The Drift AI Chatbot configuration emphasized conversational flows, intent detection, real-time messaging, and lead capture workflows, with automated qualification questions used to route inquiries into internal sales and support processes. Operational ownership was centered in marketing and demand generation for content and flow updates, with IT maintaining embed governance and runtime stability for the site implementation. This implementation positioned Drift AI Chatbot to standardize first-touch conversational routing and web engagement under the Chatbots and Conversational AI category.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Extreme Reach
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Extreme Reach Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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