San Francisco, 94103-4919, CA,
United States
Fanatics Commerce Technographics
Fanatics Commerce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fanatics Commerce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Fanatics Commerce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fanatics Commerce has purchased the following applications: Shift4 Payments for Payment Processing in 2022, Fiserv POS for Point Of Sale in 2021, Google Tag Manager for Tag Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fanatics Commerce is running and its propensity to invest more and deepen its relationship with Shift4 , Rokt , Fiserv or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fanatics Commerce revenues, which have grown to $5.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fanatics Commerce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fanatics Commerce Tech Stack and Enterprise Applications
Fanatics Commerce ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shift4 | Legacy | Shift4 Payments | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Fanatics Retail Group North deployed Shift4 Payments as its Payment Processing solution to handle in-venue transactions. The implementation targeted roughly 50 sporting and entertainment venues across the United States, covering both retail and event payments and aligning finance and commerce workflows across those sites.
The deployment centralized in-venue payment processing and consolidated transaction flows to reduce vendor complexity for Fanatics Retail Group North. Shift4 Payments was configured to provide standard payment processing capabilities including authorization, capture, settlement, terminal management, transaction routing, and centralized reporting to support reconciliation and commerce operations.
Operational rollout ramped processing activity in 2022 following the announcement, with the effort focused on unifying point of sale payment handling across venues and standardizing finance and commerce transaction workflows. The deployment delivered consolidated in-venue payment processing and reduced vendor complexity, outcomes that were cited in Shift4s 2022 reporting.
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Payment Processing | ERP |
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2025 | 2025 |
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Fanatics Commerce ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiserv | Legacy | Fiserv POS | Point Of Sale | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Fanatics Retail Group North implemented Fiserv POS within its Point Of Sale environment to support omnichannel retail and rapid international expansion. The engagement is described in the vendor case study as leveraging Fiserv Carat and Clover POS device footprints alongside payments modules to provision physical and mobile checkout capability.
Functional modules implemented included Clover POS terminals, payments processing, gift card management, and payroll enablement configured for pop-up and mobile retail operations. Payroll capability was operationalized in 45 days as stated in the case study, reflecting expedited configuration, payments routing, and payroll provisioning workflows.
Rollout scope targeted a rapid pre-holiday expansion into 30 plus countries and prioritized continuity of omnichannel payments across in-person and mobile points of sale. Operational governance focused on accelerated device provisioning, field deployment processes, and retail operations alignment to support gift card redemption, payments settlement, and workforce payroll across retail and operations functions.
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Fanatics Commerce CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2023 | 2023 |
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Fanatics Commerce ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Lifecycle Management | ITSM |
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2025 | 2025 |
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Fanatics Commerce PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Fanatics Commerce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Database Management | IaaS |
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2026 | 2026 |
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IT Decision Makers and Key Stakeholders at Fanatics Commerce
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Fanatics Commerce Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-26 | Fanatics Commerce | Evaluated | Manhattan Associates | Manhattan WMS | Warehouse Management | SCM |