Fazer
Fazerintie 6,
Vantaa, 1230,
Finland
Vantaa, 1230,
Finland
358 9 8762040
Consumer Packaged Goods
Fazer Technographics
Fazer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fazer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8496 Fazer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fazer has purchased the following applications: EpiServer CMS for Web Content Management in 2005, Tealium IQ Tag Management for Tag Management in 2019, Aico Financial Close Automation Platform for Financial Consolidation and Close in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fazer is running and its propensity to invest more and deepen its relationship with Optimizely , Tealium , Aico Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fazer revenues, which have grown to $1.24 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fazer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fazer Tech Stack and Enterprise Applications
Fazer Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2005 | 2005 |
In 2005, Fazer implemented EpiServer CMS to manage content on its corporate website. Fazer uses EpiServer CMS as its Web Content Management platform to handle site publishing, editorial workflows, and content staging for the public-facing website. The deployment centers on CMS-driven page models, template-based rendering, and centralized asset management to standardize corporate content.
Operational coverage includes marketing and communications teams responsible for content authoring and approval, with role-based editorial controls and workflow automation typical of Web Content Management implementations. Governance moved toward centralized content ownership, templated component reuse, and scheduled publishing cycles supported by the EpiServer CMS deployment. The configuration emphasizes structured content, multilingual support, and editorial staging to enable repeatable site updates.
|
Fazer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tealium | Legacy | Tealium IQ Tag Management | Tag Management | CRM | n/a | 2019 | 2019 |
In 2019, Fazer implemented Tealium IQ Tag Management on its corporate website. Fazer uses Tealium IQ Tag Management, a Tag Management solution, to support digital marketing and web analytics functions.
The Tealium IQ Tag Management deployment centers on client side tag orchestration, data layer standardization, and load rule management to control tag firing and sequencing. Configuration emphasizes environment separation for testing and production, centralized tag templates, and structured event definitions to reduce ad hoc tagging. These configurations align with common Tag Management workflows for event capture, tag lifecycle control, and environment promotion.
Deployment is limited to Fazer's public website where Tealium IQ Tag Management provides a single point of control for injecting and managing marketing and analytics pixels across pages. The implementation is positioned to support digital marketing and analytics teams by standardizing how page events and user interactions are captured in the site data layer. The solution reduces the need for direct code changes to website templates by centralizing tag deployment.
Operational governance practices described include versioned tag deployments, QA validation prior to promotion, and role based access controls to separate authoring and publishing responsibilities. The configuration standardizes event parameters and naming conventions to improve consistency for downstream analytics and reporting. Tealium IQ Tag Management is referenced repeatedly as the tool providing Tag Management capabilities for Fazer's web properties.
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Fazer EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aico Group | Legacy | Aico Financial Close Automation Platform | Financial Consolidation and Close | EPM | n/a | 2020 | 2020 |
In 2020, Fazer implemented Aico Financial Close Automation Platform, a Financial Close Automation solution to centralize month end close orchestration across its corporate finance function. The Aico Financial Close Automation Platform was positioned to consolidate close task sequencing and provide a single system of record for close activities and reconciliations.
Functional implementation focused on core close capabilities typical of Financial Close Automation, including task orchestration and scheduling, reconciliation automation, intercompany matching workflows, close checklists and approvals, and standardized close reporting. Configuration work emphasized role based access and templated close tasks to enforce consistent procedures across accounting teams and legal entities.
Integrations were established with Fazer systems that the finance organization uses, including SAP for general ledger and subledger feeds, Twin and Ememo for bank statement and reconciliation inputs, and Nomentia for payments and cash operations, while Aico connectors handled orchestration and status propagation. Data flows were organized so that GL transactions and bank statement reconciliations could update close task status and control evidence within the close platform.
Governance was structured around a centralized close office model that enforced standardized templates, approval workflows, and automated notifications to controllers and shared accounting teams. Rollout and process adoption emphasized embedding the Aico Financial Close Automation Platform into existing month end routines and adjusting workflow ownership and sign off procedures to match the new orchestration layer.
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Fazer ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
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Fazer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fazer
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fazer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fazer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fazer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fazer Technographics
Fazer is a Consumer Packaged Goods organization based in Finland,
with around 8496 employees and annual revenues of $1.24 billion.
Fazer operates a diverse technology stack with applications such as
EpiServer CMS, Tealium IQ Tag Management and Aico Financial Close Automation Platform,
covering areas like Web Content Management, Tag Management and Financial Consolidation and Close.
Fazer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Optimizely, Tealium and Aico Group.
Fazer recently adopted applications including
Microsoft Azure Monitor in 2021, Microsoft Azure CDN in 2021 and Aico Financial Close Automation Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fazer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fazer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fazer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.