Feature
3735 Spring Mountain Road, Suite 205,
Las Vegas, 89102, NV,
United States
Las Vegas, 89102, NV,
United States
1 702-463-3322
retail
Feature Technographics
Feature Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Feature and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Feature employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Feature has purchased the following applications: Stripe Payments for Payment Processing in 2019, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Feature is running and its propensity to invest more and deepen its relationship with Stripe , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Feature revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Feature intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Feature Tech Stack and Enterprise Applications
Feature ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Feature deployed Stripe Payments on their website. Feature implemented Stripe Payments, a Payment Processing application, to handle online checkout and payment acceptance for its e-commerce storefront in the United States. The deployment established a payment processing layer tied to the public website and customer checkout flows.
Integration work focused on embedding the Stripe Payments client-side payment interface and server-side payment API to tokenize cardholder data and create charges securely. Webhook endpoints were configured to deliver asynchronous payment events to backend order management processes and to support reconciliation workflows. Configuration covered payment method acceptance, tokenization, secure transmission of payment details, and server-side capture of transactions consistent with Payment Processing functional workflows.
Operational responsibility was shared between engineering for integration and e-commerce operations for checkout configuration, with finance consuming payment event data for reconciliation. Governance controls included API key management, webhook signature verification, and minimizing PCI compliance scope through tokenization, reflecting Payment Processing governance practices. The Stripe Payments implementation was scoped to the company website checkout and customer-facing payment flows.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2022 | 2022 |
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Feature AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Feature implemented Freshdesk Messaging (Formerly Freshchat) on its website. The deployment sits in the Chatbots and Conversational AI category and was adopted to provide web-based customer support and online sales engagement for the retail organization.
The implementation focused on the Freshdesk Messaging web chat widget, conversational workflows, the platform bot builder, canned responses, and a shared agent inbox to structure first contact automation and handoff to support staff. Configuration work included administrative role provisioning, routing rules for the team inbox, and scripted conversation trees aligned to support and lead capture processes, with a phased rollout under internal support leadership responsible for workflow tuning and message template governance.
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Feature Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Feature implemented Google Workspace (Formerly Google G-Suite) to provide core Collaboration capabilities for its 50 employee retail organization. Google Workspace (Formerly Google G-Suite) is referenced on feature.com and was provisioned to centralize corporate email, calendaring, file storage, and real time document collaboration under the Collaboration category.
The deployment focused on core Collaboration modules commonly activated for small to midsize teams, including Gmail for email, Google Calendar for scheduling, Google Drive for file storage and shared drives, and Google Docs, Sheets and Slides for co authoring. Administrative controls were configured through the Google Workspace Admin console, enabling user provisioning, domain management for feature.com, mailbox configuration, and basic device and access controls appropriate for a 50 person company.
Operational coverage included company wide use across marketing, operations and product functions, with group email aliases and shared drives used to coordinate retail operational workflows. Governance was implemented through centralized account administration, role based access controls and account lifecycle processes to manage onboarding and deprovisioning, aligning Collaboration platform controls with Feature business functions rather than separate departmental tooling.
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Feature eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2017 | 2017 |
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Feature SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2020 | 2020 |
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Order Management | SCM |
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2016 | 2016 |
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Order Management | SCM |
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2018 | 2018 |
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Order Management, Inventory Management | SCM |
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2017 | 2017 |
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Feature CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Feature PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Feature IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Feature
| First Name | Last Name | Title | Function | Department | Phone | |
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Business Owner | CXO | Operations | |
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VP of Ecommerce | VP | Sales | |
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Director of Ecommerce | Director | Finance | |
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Customer Service Manager, Order Management and Inventory Specialist, Shipping, and Returns Manager | Manager | Supply Chain | |
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Apps Being Evaluated by Feature Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Feature IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Feature digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Feature Technographics
Feature is a retail organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Feature operates a diverse technology stack with applications such as
Stripe Payments, Freshdesk Messaging (Formerly Freshchat) and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Feature has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Freshworks and Google.
Feature recently adopted applications including
Google Pay in 2022, Microsoft Clarity in 2022 and Listrak in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Feature’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Feature’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Feature technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.