Feld Entertainment
800 Feld Way,
Palmetto, 34221, FL,
United States
Palmetto, 34221, FL,
United States
1 941 721-1200
Leisure and Hospitality
Feld Entertainment Technographics
Feld Entertainment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Feld Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Feld Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Feld Entertainment has purchased the following applications: Lever by Employ for Applicant Tracking System in 2019, Optimizely Ektron CMS for Web Content Management in 2011, Optimizely Ektron eCommerce for eCommerce in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Feld Entertainment is running and its propensity to invest more and deepen its relationship with Employ , UKG , Alight Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Feld Entertainment revenues, which have grown to $550.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Feld Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Feld Entertainment Tech Stack and Enterprise Applications
Feld Entertainment HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Feld Entertainment implemented Lever by Employ as an Applicant Tracking System to centralize candidate intake and hiring workflows. Lever by Employ was embedded on Feld Entertainment's public careers pages to capture applications directly from the website and to streamline job posting publication.
The implementation configured core Applicant Tracking System capabilities including job requisition management, candidate profile consolidation, pipeline stage orchestration, interview scheduling, and structured feedback capture. Recruiting users were provisioned with role based access and customized pipeline stages to reflect Feld Entertainment hiring processes across creative, production, and corporate roles.
The deployment emphasized web embedded application intake, with Lever by Employ serving as the primary source of truth for applicant records and hiring status. Operational scope focused on Talent Acquisition and HR functions, enabling recruiters and hiring managers to track requisitions and candidate movement from initial application through interview coordination.
Governance centered on standardized requisition approval flows and interviewer feedback processes to enforce consistent hiring practices, accompanied by user onboarding for recruiting and HR staff. The narrative reflects a SaaS oriented Applicant Tracking System implementation where Lever by Employ is the configured front end for Feld Entertainment recruiting on their website.
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Core HR | HCM |
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2021 | 2022 |
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Onboarding | HCM |
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2020 | 2021 |
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Workforce Management | HCM |
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2021 | 2022 |
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Feld Entertainment Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Ektron CMS | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011 Feld Entertainment deployed Optimizely Ektron CMS to manage its public website, using the platform as its Web Content Management solution. The implementation is focused on the corporate site at feldentertainment.com and on supporting published content for event promotions and corporate communications.
The Optimizely Ektron CMS rollout implemented core content authoring, template driven page rendering, media and asset management, and scheduled publishing workflows. The configuration emphasizes the Optimizely Ektron CMS content model to manage structured pages, rich media, and campaign landing pages, with editorial workflows and role based approvals configured for marketing and web editorial teams.
Architecturally the Optimizely Ektron CMS instance functions as the front end content delivery and authoring layer within Feld Entertainment's web ecosystem, managing content staging and production publishing. Operational coverage centers on marketing and web operations teams responsible for site updates and campaign content across the corporate site, with the CMS supplying rendered pages and media to public digital channels.
Governance was organized around editorial roles, content lifecycle controls, and publishing approvals inside Optimizely Ektron CMS to maintain content quality and scheduling. The rollout emphasized centralizing content management for corporate and promotional pages, accompanied by training and documentation for content contributors and editors.
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Feld Entertainment eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Ektron eCommerce | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011 Feld Entertainment implemented Optimizely Ektron eCommerce on its public website, establishing Optimizely Ektron eCommerce as the companys eCommerce platform for online sales and merchandising. The deployment focused on delivering a consumer-facing commerce layer that handled online product catalog presentation, shopping cart flows, and purchase orchestration through the website.
The implementation leveraged core eCommerce capabilities including catalog management, shopping cart and checkout orchestration, pricing and promotions configuration, and content-driven merchandising managed through the platforms administrative interfaces. Operationally the system was embedded in the public website and aligned with content management and marketing workflows, creating governance boundaries between commerce configuration and editorial content, and providing centralized controls for site level merchandising and promotional cadence.
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Feld Entertainment CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Feld Entertainment ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Feld Entertainment TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2017 | 2017 |
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Feld Entertainment IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Feld Entertainment
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Feld Entertainment Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Feld Entertainment IT executives and key decision makers. This section highlights Feld Entertainment's latest recorded technology evaluations, including Infor Lawson for ERP Financial on 2025-08-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Feld Entertainment digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-07 | Feld Entertainment | Evaluated | Infor | Infor Lawson | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Feld Entertainment Technographics
Feld Entertainment is a Leisure and Hospitality organization based in United States,
with around 3000 employees and annual revenues of $550.0 million.
Feld Entertainment operates a diverse technology stack with applications such as
Lever by Employ, Optimizely Ektron CMS and Optimizely Ektron eCommerce,
covering areas like Applicant Tracking System, Web Content Management and eCommerce.
Feld Entertainment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ and Optimizely.
Feld Entertainment recently adopted applications including
UKG Pro HCM (ex UltiPro HCM) in 2021, UKG Pro Workforce Management (Ex UKG Dimensions) in 2021 and Alight Employee Onboarding in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Feld Entertainment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Feld Entertainment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Feld Entertainment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.