AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Felton Tech Stack and Enterprise Applications

Felton Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
In 2020, Felton implemented Microsoft 365 to support Collaboration across the organization. The small professional services firm of 55 employees in the Netherlands deployed Microsoft 365 to centralize internal communication and document management. Public site artifacts indicate Microsoft 365 is surfaced on their corporate website. The deployment leverages core Microsoft 365 Collaboration capabilities such as Exchange Online for email, Microsoft Teams for real-time communication, SharePoint Online for intranet and document collaboration, and OneDrive for Business for personal file sync. Configuration reflects small firm operational patterns, including tenant-level identity and access management, mailbox and group provisioning, Teams channels aligned to client projects, and SharePoint sites organized by practice area. Governance centers on centralized administration and user provisioning workflows to manage security and compliance appropriate for a professional services firm.
Felton CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LeadLander Legacy LeadLander Marketing Analytics CRM n/a 2011 2011
In 2011, Felton implemented LeadLander on their website and adopted the Marketing Analytics application to capture visitor intelligence. LeadLander was deployed as a web based visitor tracking layer embedded in site pages, providing continuous session level data collection and reporting. The implementation centered on web instrumentation and dashboarding to surface anonymous visitor details and referral paths. Functional configuration emphasized visitor identification, real time lead alerts, referral source analysis, and dashboard reporting to support marketing and sales workflows. Operational scope was limited to Felton website traffic and direct marketing activities, with collected intelligence used by the marketing team and shared with sales for lead follow up. Governance focused on data access and report delivery to ensure consistent lead handoff between marketing and sales.
Felton IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HostGator Legacy HostGator Application Hosting and Computing Services IaaS n/a 2013 2013
In 2013 Felton implemented HostGator to host its corporate website. Felton is a Netherlands based professional services firm of about 55 employees and adopted HostGator as its Application Hosting and Computing Services provider to support its public web presence. The HostGator deployment centers on standard web hosting capabilities common to the Application Hosting and Computing Services category, including HTTP serving, DNS management, email routing, control panel administration, FTP access, and routine backup scheduling. Operational control resides with Felton’s internal web and marketing team for content updates and account administration, and governance focuses on account credential management and routine maintenance tasks for the website hosted on HostGator.
Application Hosting and Computing Services IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Felton

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Felton Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Felton IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Felton digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Felton Technographics
Felton is a Professional Services organization based in Netherlands, with around 55 employees and annual revenues of $5.0 million.
Felton operates a diverse technology stack with applications such as Microsoft 365, LeadLander and HostGator, covering areas like Collaboration, Marketing Analytics and Application Hosting and Computing Services.
Felton has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, LeadLander and HostGator.
Felton recently adopted applications including GoDaddy in 2021, Microsoft 365 in 2020 and HostGator in 2013, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Felton’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Felton’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Felton technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.