Meinerzhagen, 58540,
Germany
Fernholz Technographics
Fernholz Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fernholz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Fernholz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fernholz has purchased the following applications: CleverReach for Marketing Automation in 2022, Deskcenter Management Suite for Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fernholz is running and its propensity to invest more and deepen its relationship with CleverReach , Google , Deskcenter or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fernholz revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fernholz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fernholz Tech Stack and Enterprise Applications
Fernholz CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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Fernholz IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deskcenter | Legacy | Deskcenter Management Suite | Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management | n/a | 2018 | 2018 |
In 2018, Fernholz implemented Deskcenter Management Suite to establish a centralized IT asset program. The deployment covers both company sites in Meinerzhagen and Schkopau and the implementation prioritized Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management.
The Deskcenter Management Suite was configured to perform automated inventories, software discovery, and license entitlement tracking. Fernholz concentrated configuration and procurement on the software management and license management modules, purchasing only required module licenses to avoid unused functionality.
Operationally the implementation automated allocation of systems to users and created continuous documentation processes that had previously been missing, delivering a comprehensive overview of which software is used in which department and by whom. The scope of use centers on IT management and support activities across both sites, with endpoint inventory and software cataloging driving day to day operations.
Governance and rollout emphasized defining exact module requirements and phased enablement across the two sites, enabling rapid clarity during the initial inventory. As reported by the IT manager, Deskcenter provided quick visibility during the first inventory and subsequently sustained a constant overview of the IT landscape, saving significant time and enabling faster response to incidents.
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IT Decision Makers and Key Stakeholders at Fernholz
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Apps Being Evaluated by Fernholz Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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