Fiat Auto Argentina
Pje. Carlos Maria Della Paolera 299, Piso 25,
Buenos Aires, 1001,
Argentina
Buenos Aires, 1001,
Argentina
54 115 776 5100
Automotive
Fiat Auto Argentina Technographics
Fiat Auto Argentina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fiat Auto Argentina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1958 Fiat Auto Argentina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fiat Auto Argentina has purchased the following applications: Slack Connect for Collaboration in 2019, Joomla 3.9 for Web Content Management in 2021, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fiat Auto Argentina is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fiat Auto Argentina revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fiat Auto Argentina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fiat Auto Argentina Tech Stack and Enterprise Applications
Fiat Auto Argentina Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Fiat Auto Argentina implemented Slack Connect from vendor Salesforce to extend enterprise messaging for external collaboration, positioning the deployment within the Collaboration category. The project is described as an initiative to centralize partner-facing communication channels and provide a single messaging fabric for cross‑organizational engagement.
The Slack Connect configuration emphasized core Collaboration capabilities including shared channels with external organizations, direct messaging, file sharing, and threaded conversations to support coordinated workflows. Administrators implemented channel architecture, access controls and message retention policies using native Slack Connect controls, and configured guest membership and moderation settings to manage external participants.
Publicly visible technical context shows the corporate web estate uses Google Tag Manager, which remains part of the website and digital marketing stack. The Slack Connect environment was positioned to interoperate with Fiat Auto Argentina corporate communication and identity systems without disclosed vendor specifics, enabling message routing and external partner onboarding consistent with Collaboration platform norms.
Governance practices documented for the deployment included channel naming conventions, external partner onboarding workflows, and administrative moderation to control external access and compliance within the Collaboration environment.
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Fiat Auto Argentina Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Joomla | Legacy | Joomla 3.9 | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Fiat Auto Argentina implemented Joomla 3.9 for Web Content Management on its public site fiat.com.ar, establishing Joomla 3.9 as the central platform for managing marketing and corporate content. The deployment is instrumented with Hotjar for behavioral analytics and session recording to complement on-site content measurement and user experience analysis.
The Joomla 3.9 implementation uses core Web Content Management capabilities, including structured content authoring and publishing workflows, template and menu management, media library handling, and extension-driven integration points. The architecture follows standard Joomla patterns with a PHP application layer and a database-backed content repository, extensions configured to surface Hotjar scripts, and the administrative interface used to manage editorial roles. Governance is expressed through role-based editorial permissions and staged publication processes to support marketing and communications functions within Fiat Auto Argentina, with content operations centralized in the Joomla administrative console.
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Fiat Auto Argentina CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Fiat Auto Argentina implemented Salesforce Marketing Cloud. The deployment established Salesforce Marketing Cloud as the core Marketing Automation platform for the company’s Argentina marketing organization, consolidating campaign orchestration, email marketing, audience segmentation, journey orchestration, and marketing analytics into a single cloud SaaS application.
The implementation is integrated with Fiat Auto Argentina’s public website infrastructure, which uses Amazon ELB, enabling web event capture and routing of site traffic into Marketing Cloud for behavioral segmentation and automated campaign triggers. Operational scope focused on marketing operations, creative workflow orchestration, and analytics, with governance centered on centralized campaign approval, segmentation standards, and instrumented integration points between the site traffic layer and Salesforce Marketing Cloud. Configuration emphasizes standard marketing automation constructs including subscriber lists and event stores, campaign automation, scheduled and triggered sends, multichannel orchestration, and reporting within the Salesforce Marketing Cloud Marketing Automation environment.
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Fiat Auto Argentina IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Fiat Auto Argentina CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Fiat Auto Argentina
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fiat Auto Argentina Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fiat Auto Argentina IT executives and key decision makers. This section highlights Fiat Auto Argentina's latest recorded technology evaluations, including Komax 4WIRE CAO for Manufacturing Execution System on 2026-05-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fiat Auto Argentina digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-05-06 | Fiat Auto Argentina | Evaluated | Komax | Komax 4WIRE CAO | Manufacturing Execution System | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Fiat Auto Argentina Technographics
Fiat Auto Argentina is a Automotive organization based in Argentina,
with around 1958 employees and annual revenues of $500.0 million.
Fiat Auto Argentina operates a diverse technology stack with applications such as
Slack Connect, Joomla 3.9 and Salesforce Marketing Cloud,
covering areas like Collaboration, Web Content Management and Marketing Automation.
Fiat Auto Argentina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce and Joomla.
Fiat Auto Argentina recently adopted applications including
Microsoft 365 in 2021, Joomla 3.9 in 2021 and Hetzner in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fiat Auto Argentina’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fiat Auto Argentina’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fiat Auto Argentina technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.