Toronto, M6K 3N7, ON,
Canada
Fiix Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fiix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Fiix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fiix has purchased the following applications: PathFactory ABM for Account Based Marketing in 2020, Amazon EC2 for Application Hosting and Computing Services in 2017, Datadog APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fiix is running and its propensity to invest more and deepen its relationship with PathFactory , Adobe Systems , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fiix revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fiix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| PathFactory | Legacy | PathFactory ABM | Account Based Marketing | CRM | n/a | 2020 | 2020 | In 2020, Fiix deployed PathFactory ABM in the Account Based Marketing category to centralize content delivery and capture granular engagement signals across its website. Fiix used PathFactory ABM content intelligence and curated content tracks to bundle assets into bingeable sequences, reducing friction for prospects and guiding them from problem aware to solution aware states. Implementation focused on content tracks and content intelligence modules within PathFactory ABM, configured to measure average viewing times, binge rates and form capture rates at each interaction. Fiix created short, top of funnel introductions linked to sequenced follow ups, enabling automated progression through asset journeys while preserving the prospect driven self-education flow. The rollout was executed site wide, with marketing and demand generation teams operating the content orchestration and sales using engagement signals to qualify prospects. Operational coverage emphasized on-site content experiences rather than additional touchpoints, keeping workload concentrated in content creation, asset bundling and engagement analytics workflows. Governance centered on data driven content strategy, with content intelligence informing asset prioritization and sequencing rules. Fiix restructured content production and distribution processes so that engagement metrics directly influenced editorial decisions, enabling marketers to test and iterate tracks based on measured viewer behavior. Outcomes reported by Fiix included a consistent binge rate of 33 percent, average viewing time approaching five minutes, and a 20 percent reduction in average days to closed won for prospects who engaged with tracks. Fiix also reported doubling win rates with SMBs when prospects engaged with content tracks, and overall improvements in win rate by 70 percent alongside a 24 percent increase in deal velocity after implementing PathFactory ABM. | |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Datadog | Legacy | Datadog APM | Application Performance Management | ITSM | n/a | 2020 | 2020 | ||
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IT Service Management | ITSM |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Content Management | Content Management |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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