Valletta, VLT1362,
Malta
Financer Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Financer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Financer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Financer has purchased the following applications: Dreamstime for Content Management in 2016, RedTrack Platform for Marketing Analytics in 2021, Jetpack Site Accelerator for Content Delivery Network in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Financer is running and its propensity to invest more and deepen its relationship with Dreamstime , RedTrack , Jetpack or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Financer revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Financer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dreamstime | Legacy | Dreamstime | Content Management | Content Management | n/a | 2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RedTrack | Legacy | RedTrack Platform | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021 Financer implemented the RedTrack Platform to centralize ad and affiliate tracking across its multi country personal finance comparison platform. The RedTrack Platform was deployed to serve Marketing Analytics needs for Financer and to support the companys marketing and affiliate process across Europe and Americas.
Implementation focused on centralizing campaign level and affiliate tracking, consolidating event and conversion capture, and standardizing affiliate reconciliation workflows. Financer configured RedTrack Platform tracking rules, partner attribution rules, and reporting pipelines to create a single source of truth for paid traffic and affiliate activity, enabling clearer handoffs between marketing teams and engineering teams.
Operational coverage included marketing and affiliate operations across Europe and Americas, with the RedTrack Platform ingesting data from advertising and affiliate sources to unify reporting and reconciliation. The deployment supported marketer and developer workflows by exposing tracking configurations and reconciliation reports to both teams, tightening operational control over campaign measurement and affiliate payments.
Governance changes emphasized centralized tracking governance and a standardized affiliate reconciliation process, aligning marketing, affiliate operations, and development around shared datasets. Per the vendor case study RedTrack helped Financer improve click through rate by approximately 40 percent, boost conversion rate by approximately 60 percent, and reduce development and split testing time.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jetpack | Legacy | Jetpack Site Accelerator | Content Delivery Network | IaaS | n/a | 2018 | 2018 |
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