AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Financer Data, Technology Stack, and Enterprise Applications
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Dreamstime Legacy Dreamstime Content Management Content Management n/a 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
RedTrack Legacy RedTrack Platform Marketing Analytics CRM n/a 2021 2021
In 2021 Financer implemented the RedTrack Platform to centralize ad and affiliate tracking across its multi country personal finance comparison platform. The RedTrack Platform was deployed to serve Marketing Analytics needs for Financer and to support the companys marketing and affiliate process across Europe and Americas. Implementation focused on centralizing campaign level and affiliate tracking, consolidating event and conversion capture, and standardizing affiliate reconciliation workflows. Financer configured RedTrack Platform tracking rules, partner attribution rules, and reporting pipelines to create a single source of truth for paid traffic and affiliate activity, enabling clearer handoffs between marketing teams and engineering teams. Operational coverage included marketing and affiliate operations across Europe and Americas, with the RedTrack Platform ingesting data from advertising and affiliate sources to unify reporting and reconciliation. The deployment supported marketer and developer workflows by exposing tracking configurations and reconciliation reports to both teams, tightening operational control over campaign measurement and affiliate payments. Governance changes emphasized centralized tracking governance and a standardized affiliate reconciliation process, aligning marketing, affiliate operations, and development around shared datasets. Per the vendor case study RedTrack helped Financer improve click through rate by approximately 40 percent, boost conversion rate by approximately 60 percent, and reduce development and split testing time.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Jetpack Legacy Jetpack Site Accelerator Content Delivery Network IaaS n/a 2018 2018
IT Decision Makers and Key Stakeholders at Financer
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Financer Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Financer Technographics

Financer is a Banking and Financial Services organization based in Malta, with around 60 employees and annual revenues of $8.0 million.

Financer operates a diverse technology stack with applications such as Dreamstime, RedTrack Platform and Jetpack Site Accelerator, covering areas like Content Management, Marketing Analytics and Content Delivery Network.

Financer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Dreamstime, RedTrack and Jetpack.

Financer recently adopted applications including RedTrack Platform in 2021, Jetpack Site Accelerator in 2018 and Dreamstime in 2016, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Financer’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Financer’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Financer technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.