List of RedTrack Platform Customers
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Since 2010, our global team of researchers has been studying RedTrack Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RedTrack Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RedTrack Platform for Marketing Analytics include: Financer, a Malta based Banking and Financial Services organisation with 60 employees and revenues of $8.0 million, Venture Beyond United Kingdom, a United Kingdom based Media organisation with 25 employees and revenues of $3.0 million, Nutrafix Brazil, a Brazil based Retail organisation with 25 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using RedTrack Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RedTrack Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Financer | Banking and Financial Services | 60 | $8M | Malta | RedTrack | RedTrack Platform | Marketing Analytics | 2021 | n/a |
In 2021 Financer implemented the RedTrack Platform to centralize ad and affiliate tracking across its multi country personal finance comparison platform. The RedTrack Platform was deployed to serve Marketing Analytics needs for Financer and to support the companys marketing and affiliate process across Europe and Americas.
Implementation focused on centralizing campaign level and affiliate tracking, consolidating event and conversion capture, and standardizing affiliate reconciliation workflows. Financer configured RedTrack Platform tracking rules, partner attribution rules, and reporting pipelines to create a single source of truth for paid traffic and affiliate activity, enabling clearer handoffs between marketing teams and engineering teams.
Operational coverage included marketing and affiliate operations across Europe and Americas, with the RedTrack Platform ingesting data from advertising and affiliate sources to unify reporting and reconciliation. The deployment supported marketer and developer workflows by exposing tracking configurations and reconciliation reports to both teams, tightening operational control over campaign measurement and affiliate payments.
Governance changes emphasized centralized tracking governance and a standardized affiliate reconciliation process, aligning marketing, affiliate operations, and development around shared datasets. Per the vendor case study RedTrack helped Financer improve click through rate by approximately 40 percent, boost conversion rate by approximately 60 percent, and reduce development and split testing time.
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Nutrafix Brazil | Retail | 25 | $1M | Brazil | RedTrack | RedTrack Platform | Marketing Analytics | 2024 | n/a |
In 2024, Nutrafix Brazil implemented RedTrack Platform to unify ad tracking, attribution and automation for its direct-response nutraceutical campaigns. The RedTrack Platform functions as the company’s Marketing Analytics layer supporting marketing and advertising operations in Brazil, with an explicit focus on improving visibility across paid and partner channels.
Implementation concentrated on RedTrack Platform capabilities for campaign-level tracking, attribution workflows, A/B testing and automation orchestration. Configuration work included standardized campaign tagging, conversion tracking and attribution model setup, plus A/B test configuration for creative and funnel experiments, aligned with direct-response campaign cadence.
Operational coverage encompassed marketing and advertising teams in Brazil, integrating tracking and attribution across paid channels and partner networks to centralize measurement. The deployment unified click and conversion signals into a common reporting surface, enabling centralized campaign management and cross-channel campaign visibility.
Governance changes leaned on standardized tagging, automated attribution rules and defined A/B test governance to streamline campaign operations and reduce manual reconciliation. The vendor case study reports a 21.3% increase in ROI and notes streamlined campaign management through RedTrack’s tracking, A/B testing and automation features.
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Venture Beyond United Kingdom | Media | 25 | $3M | United Kingdom | RedTrack | RedTrack Platform | Marketing Analytics | 2022 | n/a |
In 2022 Venture Beyond implemented RedTrack Platform to strengthen Marketing Analytics for its media buying and agency services in the United Kingdom. The deployment was focused on server side tracking and centralized multi client ad account management to address iOS14 attribution gaps and unify measurement across client campaigns.
Implementation configured server side event ingestion, attribution pipelines and real time creative performance tracking inside RedTrack Platform, enabling campaign tagging, conversion matching and per account spend visibility. The configuration supported centralized multi client ad account workflows that consolidated campaign optimization controls for the agency media buying team and enabled rapid test and scale decision loops.
Operational coverage targeted the marketing and media buying function across Venture Beyond client engagements in the UK, with governance adjustments to centralize creative evaluation and budget allocation processes. Outcomes reported in the vendor case study include the ability to identify winning creatives in real time and a reported increase in Facebook ad spend from approximately $300k to $1.5M following the Marketing Analytics implementation.
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