Birkirkara, CBD3020,
Malta
Finductive Malta Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Finductive Malta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48 Finductive Malta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Finductive Malta has purchased the following applications: Advapay Macrobank Core Banking for Core Banking in 2023, JivoChat for Chatbots and Conversational AI in 2019, Freshsales (formerly Freshworks CRM) for CRM, Sales Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Finductive Malta is running and its propensity to invest more and deepen its relationship with Advapay , JivoChat , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Finductive Malta revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Finductive Malta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Advapay | Legacy | Advapay Macrobank Core Banking | Core Banking | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Finductive Malta implemented Advapay Macrobank Core Banking to provision payment accounts and e-wallet services for its corporate and retail customers in the EU. Advapay’s client listing links Finductive to Macrobank capabilities, indicating the use of Advapay Macrobank Core Banking to deliver account issuance, digital wallet management and payment processing as part of Finductive’s product offering.
The implementation centers on account and IBAN provisioning, digital customer onboarding, and payment orchestration, with inferred functional modules covering account lifecycle management, e-wallet ledgering and onboarding automation. Advapay Macrobank Core Banking was configured to support both corporate and retail product types, aligning customer onboarding flows with account opening and KYC oriented processes.
Operational coverage spans corporate and retail customer-facing operations across the EU, providing account provisioning, transaction posting and settlement workflows for payment and e-wallet services. The deployment is structured around the core banking service model provided by Advapay Macrobank Core Banking, integrating service-level orchestration for payments and account management with Finductive’s front-end customer interfaces.
Governance and operationalization emphasized configuration of onboarding workflows and product catalog rules, together with operational controls for account operations and compliance surveillance. The narrative reflects explicit module usage and the role of Advapay Macrobank Core Banking in Finductive Malta’s payments and digital banking stack.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JivoChat | Legacy | JivoChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshsales (formerly Freshworks CRM) | CRM, Sales Engagement | CRM | n/a | 2019 | 2019 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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