First National Real Estate
89 Hoddle Street,
Richmond, 3121, VIC,
Australia
Richmond, 3121, VIC,
Australia
61 3 9418-9111
Construction and Real Estate
First National Real Estate Technographics
First National Real Estate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by First National Real Estate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 First National Real Estate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that First National Real Estate has purchased the following applications: MYOB Greentree for ERP Financial in 2017, Platinum Travel Group for Travel Management in 2014, FreshDesk Customer Support for Customer Support in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems First National Real Estate is running and its propensity to invest more and deepen its relationship with MYOB , Platinum Travel Group , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing First National Real Estate revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for First National Real Estate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
First National Real Estate Tech Stack and Enterprise Applications
First National Real Estate ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Greentree | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, First National Real Estate extended its MYOB Greentree ERP Financial deployment by adding MYOB Greentree eDocs to streamline expense and supplier invoice processing across the organization. First National Real Estate is a real estate network operating across Australia and New Zealand and has been a long-time MYOB Greentree customer for over two decades, using MYOB Greentree for business procedures, financial reporting and compliance.
The implementation centered on document capture and workflow automation, with MYOB Greentree eDocs configured to capture expense receipts, invoice PDFs and email attachments, and to automatically enter captured transactions into the system. Core functional capability work focused on accounts payable processing and expense management, removing duplicate data entry through single-point capture and creating automated approval routing to managers.
Operational coverage included corporate finance, accounts payable teams and approximately 25 distributed credit card users across Australia, with approval responsibilities assigned to regional managers to reconcile and authorize expenses. Configuration emphasized document allocation to managerial budgets and automatic document flow through predefined workflows, reducing manual coding and the need to print hard copy invoices.
Governance changes formalized digital approval workflows and centralized invoice allocation, which made sign-off easier for managers and reduced paper handling for staff. The documented outcomes from the implementation include greater accuracy in supplier invoice processing, reduced printing and paper costs, and a lower administrative burden on employees.
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First National Real Estate ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Platinum Travel Group | Legacy | Platinum Travel Group | Travel Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, First National Real Estate engaged Platinum Travel Group to provide Platinum Travel Group Travel Management services for its Australian franchise network. The engagement covers corporate travel bookings, policy compliance and large-group conference arrangements across First National Real Estate locations in Australia, and the vendor page indicates the partnership has been active for more than a decade with an inferred start around 2013 to 2014.
The Platinum Travel Group implementation delivers core Travel Management capabilities including centralized corporate booking workflows, travel policy enforcement and approval routing, group event logistics and conference coordination, itinerary and passenger profile management, and supplier sourcing for fares and accommodation. Configuration emphasis is on standardized booking policy rules and group-event coordination processes that support both individual traveler bookings and large-group reservations.
Operationally the program is run as a managed, network-wide service for First National Real Estate, supporting corporate office users and franchise offices across Australia with coordinated booking channels and event planning workflows. Governance is organized around centralized travel policy controls and approval workflows, with program-level oversight for conference logistics and supplier arrangements to maintain consistency across the network.
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First National Real Estate CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | FreshDesk Customer Support | Customer Support | CRM | n/a | 2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Real Estate CRM | CRM |
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2019 | 2019 |
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First National Real Estate Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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First National Real Estate PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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First National Real Estate IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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First National Real Estate CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at First National Real Estate
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Managing Director | Director | Finance | |
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Financial And Administrative Manager | Manager | Finance | |
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Apps Being Evaluated by First National Real Estate Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from First National Real Estate IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the First National Real Estate digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD First National Real Estate Technographics
First National Real Estate is a Construction and Real Estate organization based in Australia,
with around 800 employees and annual revenues of $250.0 million.
First National Real Estate operates a diverse technology stack with applications such as
MYOB Greentree, Platinum Travel Group and FreshDesk Customer Support,
covering areas like ERP Financial, Travel Management and Customer Support.
First National Real Estate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB, Platinum Travel Group and Freshworks.
First National Real Estate recently adopted applications including
TUNE Partner Marketing Platform in 2021, Zoom in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of First National Real Estate’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates First National Real Estate’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete First National Real Estate technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.