Flax and Kale
Carrer dels Tallers, 74b,
Barcelona, 8001,
Spain
Barcelona, 8001,
Spain
34 933 17 56 64
Consumer Packaged Goods
Flax and Kale Technographics
Flax and Kale Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Flax and Kale and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Flax and Kale employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Flax and Kale has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Flax and Kale is running and its propensity to invest more and deepen its relationship with Teamtailor , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Flax and Kale revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Flax and Kale intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Flax and Kale Tech Stack and Enterprise Applications
Flax and Kale HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Flax and Kale deployed Teamtailor ATS to centralize recruiting and applicant tracking. Teamtailor ATS is embedded into the company's public careers site at careers.flaxandkale.com, capturing job applications and hosting job postings directly on the website. The deployment positions Teamtailor ATS as the primary Recruiting,Applicant Tracking System for Talent Acquisition and HR recruiting workflows.
Configuration emphasizes candidate intake workflows, configurable hiring pipelines, and automated candidate communications consistent with Recruiting,Applicant Tracking System capabilities. Operational scope covers the HR recruiting team, enabling role based access to candidate pools and structured interview workflows, with governance centered on centralized candidate records and stage based hiring approvals. Integrations are focused on the website career portal embedding, aligning Flax and Kale Teamtailor ATS Recruiting,Applicant Tracking System with core hiring operations rather than broader enterprise system integration.
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Flax and Kale Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Flax and Kale implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is reflected in the company website source, indicating that Google Workspace components are embedded into public-facing communication and contact workflows for the 120-employee consumer packaged goods company based in Spain.
The Google Workspace (Formerly Google G-Suite) implementation includes core Collaboration capabilities typical of the suite, such as Gmail for domain email, Google Drive and Shared Drives for centralized file storage, Google Docs, Sheets and Slides for real-time collaborative authoring, Google Calendar for scheduling, and Google Meet for videoconferencing. Administration and policy controls are handled through the Google Workspace Admin console, which is used to provision users and groups, apply identity and access controls, and enforce security settings including multi-factor authentication and device management.
Operational coverage extends across marketing, operations, finance, and customer service, centralizing messaging, document collaboration, and calendar coordination into a single cloud-hosted environment. The Collaboration deployment supports cross-functional workflows like shared document review, coordinated scheduling, and domain-based email routing tied to corporate groups and aliases.
Governance is organized through role-based admin groups, standardized sharing and retention policies, and phased onboarding and training to align users with shared drive structures and group permission models. The rollout emphasized cloud-native collaboration patterns and centralized account management, with documented operating procedures for document lifecycle and group governance.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Flax and Kale CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Flax and Kale implemented Hubspot CRM on their website. Flax and Kale implemented Hubspot CRM to centralize contact capture and manage lead and customer records within a CRM for sales and marketing functions, using the application as the primary system to capture web-originated inquiries.
The deployment uses Hubspot CRM as a cloud SaaS instance embedded into the company website for direct form and chat capture. Configuration emphasized core CRM capabilities including contact and company records, deal pipeline management, web form capture, conversational widgets, and tracking instrumentation consistent with CRM implementations. Integration scope is explicitly the company website where Hubspot CRM ingests form submissions and session tracking to route leads into established sales workflows. Operational ownership sits with marketing and sales, with governance focused on centralized contact data stewardship and standardized lead-to-deal routing and pipeline management.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Flax and Kale ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Flax and Kale PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Flax and Kale IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Flax and Kale
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Apps Being Evaluated by Flax and Kale Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Flax and Kale IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Flax and Kale digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Flax and Kale Technographics
Flax and Kale is a Consumer Packaged Goods organization based in Spain,
with around 120 employees and annual revenues of $12.0 million.
Flax and Kale operates a diverse technology stack with applications such as
Teamtailor ATS, Google Workspace (Formerly Google G-Suite) and Hubspot CRM,
covering areas like Recruiting, Applicant Tracking System, Collaboration and CRM.
Flax and Kale has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, Google and HubSpot.
Flax and Kale recently adopted applications including
Adform in 2023, Teamtailor ATS in 2022 and Microsoft 365 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Flax and Kale’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Flax and Kale’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Flax and Kale technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.