Floralux
Floralux Technographics
Floralux Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Floralux and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Floralux employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Floralux has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2017, Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Floralux is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Floralux revenues, which have grown to $33.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Floralux intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Floralux Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | Christiaens | 2017 | 2018 |
In 2017, Floralux implemented Microsoft Dynamics 365 Business Central as its core ERP Financial system, engaging Christiaens for implementation and ongoing managed services in Belgium. The deployment targeted consolidation of finance and retail operational data for a 300 employee retail organization, positioning Microsoft Dynamics 365 Business Central to support centralized financial control and operational workflows across the business.
The implementation configured category-aligned capabilities consistent with an ERP Financial rollout, including core financial management, general ledger orchestration, accounts payable and accounts receivable workflows, procurement and purchasing controls, inventory and supply chain controls for retail operations, and operational reporting. Microsoft Dynamics 365 Business Central was configured to enable transaction-level posting, period close workflows, and standardized chart of accounts and posting rules to support finance and retail reconciliation.
Integrations were established with Jet Reports for operational and financial reporting and with Microsoft 365 for identity, productivity and document management integration. The solution was provisioned in a private cloud environment on Azure, combining private cloud isolation with Microsoft cloud infrastructure to centralize application hosting, backups and platform security controls.
Christiaens provided managed services, security oversight and application support, and governance was structured between IT and finance stakeholders to manage change control, release windows and role-based access policies. Ongoing managed services covered platform patching, security configurations and operational support for Microsoft Dynamics 365 Business Central, Jet Reports and the Microsoft 365 integration stack.
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 |
|
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ERP Financial | ERP Financial Management |
|
2021 | 2021 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Floralux implemented Microsoft 365 to standardize Collaboration across its Belgium retail operations. The deployment targeted corporate office functions and store support teams within a roughly 300-employee organization, using Microsoft 365 to deliver core productivity and communication capabilities. Floralux also surfaces Microsoft 365 artifacts on its public website, indicating active tenant services tied to its external presence.
The Microsoft 365 implementation encompasses standard Collaboration capabilities, including Exchange Online email, Microsoft Teams for messaging and meetings, SharePoint intranet and document libraries, OneDrive file sync, and Office desktop and web applications. Operational management appears to follow a cloud first, tenant administered model with centralized user provisioning and role based access controls consistent with Microsoft 365 governance for mid market retailers. The deployment positions Floralux Microsoft 365 Collaboration to support internal communication, document management, and productivity workflows across business functions such as merchandising, store operations, and corporate administration.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Floralux implemented Hotjar on its public website to capture on-site user behavior and session-level interactions. The deployment applied Hotjar client-side tracking across product listing, product detail, and checkout pages, establishing a Customer Experience analytics layer to inform web UX and conversion analysis. Operational ownership is centered in marketing and e-commerce teams responsible for site merchandising and customer journey reviews.
The implementation leveraged Hotjar heatmaps, session recordings, conversion funnels, and on-site feedback widgets to support behavioral research and usability testing. Instrumentation and configuration were governed through the site’s tagging and analytics processes, with role-based access to Hotjar dashboards for analysts and marketers. Governance emphasized a workflow for hypothesis-driven experimentation and iterative UX review, aligning Customer Experience telemetry with ongoing merchandising and content decisions.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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IT Service Management | ITSM |
|
2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Floralux
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Floralux Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Floralux IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Floralux digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Floralux Technographics
Floralux is a Retail organization based in Belgium,
with around 300 employees and annual revenues of $33.0 million.
Floralux operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Microsoft 365 and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
Floralux has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Contentsquare.
Floralux recently adopted applications including
SAP S/4 HANA in 2021, Twilio Sendgrid in 2021 and Freshservice in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Floralux’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Floralux’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Floralux technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.