Paris, 75407,
France
FNAIM Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by FNAIM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 FNAIM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FNAIM has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, Zoom for Audio Video and Web Conferencing in 2021, Splice for Video Editing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FNAIM is running and its propensity to invest more and deepen its relationship with GumGum , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FNAIM revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FNAIM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
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|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bending Spoons | Legacy | Splice | Video Editing | Content Management | n/a | 2019 | 2019 |
In 2019, FNAIM implemented Splice as a mobile video editing tool to support social media and internal communications, positioning Splice within the Video Editing category for short form content production. The deployment occurred during a communications program led by a Digital Communication Officer based in Paris between March and August 2019, focused on community management and educational video creation tied to social network performance and an editorial calendar.
Splice was used as the primary mobile editing application for on-the-go capture and assembly of social videos, complementing desktop toolchains such as Final Cut Pro and Photoshop and design work in Canvas. Functional capabilities employed included mobile clip trimming and sequencing, title and overlay composition, soundtrack assembly, and exporting of platform-appropriate video assets for social channels, reflecting standard Video Editing workflows for rapid content iteration.
Operational coverage centered on the communications function, supporting community management, editorial calendar execution, internal communication materials, and HR CSR event coverage including campaign and contest media. Content outputs were published to social networks and supported by web and email infrastructure including WordPress, Ecwid and ASPMail for distribution and audience engagement, with Pack Office used for supporting collateral.
Governance of the Splice-driven workflow was managed by the communications team in Paris, using an editorial calendar to schedule shoots, mobile edits and publication. The implementation emphasized repeatable production practices and handoff between mobile editing and desktop post production, enabling consistent formatting for social channels and integrated use across campaign and event activities.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
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|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
|
2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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