Toronto, M4P 1J4, ON,
Canada
Focus America Technographics
Focus America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Focus America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Focus America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Focus America has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Salesforce Marketing Cloud for Marketing Automation in 2016, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Focus America is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Focus America revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Focus America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Focus America Tech Stack and Enterprise Applications
Focus America ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Focus America implemented Oracle NetSuite ERP. The small Canadian professional services firm provisioned Oracle NetSuite ERP as its ERP Financial platform to centralize bookkeeping, invoicing, and financial reporting across a 15-person organization.
The deployment emphasized core financial modules typical of ERP Financial systems, including a single general ledger, accounts payable, accounts receivable, billing and revenue recognition workflows, fixed asset tracking, bank reconciliation, and built-in financial reporting. Configuration work focused on a tailored chart of accounts, role-based access controls, automated invoice and cash application workflows, and audit trails to support regulatory and accounting governance.
Architecturally the implementation leveraged Oracle NetSuite ERP as a cloud-hosted SaaS solution, providing a single source of accounting truth for finance and accounting teams and extending transactional visibility to project billing and operations functions common to professional services firms. Governance centered on centralized month-end close procedures, role-based approval workflows for payables and receivables, and a phased adoption approach for finance and project stakeholders to align process owners with system controls.
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Focus America CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Focus America implemented Salesforce Marketing Cloud as its Marketing Automation platform to support web-driven marketing and customer engagement. The deployment is centered on the company website and is intended to serve marketing and customer engagement functions for the Canada-based professional services firm with approximately 15 employees.
The implementation uses Salesforce Marketing Cloud capabilities such as Email Studio for campaign messaging, Journey Builder for automated customer journeys, and Data Extensions for subscriber and behavioral data management. Configuration focused on email campaign orchestration, automated journeys, segmentation, and subscription management, reflecting standard Marketing Automation workflows and campaign lifecycle orchestration.
Operationally the system is administered by a small centralized marketing function that configures templates, schedules sends, and maintains subscriber lists, while website integration captures leads and site behavior via tracking and form submissions. Governance emphasizes campaign-level approvals and data hygiene to preserve consent and segmentation, with rollouts scoped to web-driven campaigns rather than broader enterprise systems.
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Focus America IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016 Focus America implemented Microsoft Azure Cloud Services for Application Hosting and Computing Services. The deployment placed the company website and associated web assets on Microsoft Azure Cloud Services, centralizing public web hosting and compute for the small professional services firm. The implementation supported Focus America's online presence for its Canada-based operations.
Architecture used core cloud hosting and compute capabilities aligned with Application Hosting and Computing Services, including scalable compute instances and object storage to manage site content, and platform-level services to support availability and updates. Integrations were limited to the company website, with operational ownership retained internally and processes adjusted for cloud provisioning, DNS management, and web deployment workflows. Governance emphasized access controls and operational procedures for site updates and cloud resource management rather than enterprise-scale governance frameworks.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Focus America CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Focus America
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Senior Manager & Partner | Manager | Operations | ||||
| President | CXO | Finance | ||||
| Senior Manager & Partner | Manager | Operations |
Apps Being Evaluated by Focus America Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||