Singapore, 238977,
Singapore
Food Industry Asia (FIA) Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Food Industry Asia (FIA) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Food Industry Asia (FIA) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Food Industry Asia (FIA) has purchased the following applications: Microsoft 365 for Collaboration in 2019, HubSpot CMS for Web Content Management in 2021, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Food Industry Asia (FIA) is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Food Industry Asia (FIA) revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Food Industry Asia (FIA) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Food Industry Asia (FIA) implemented Microsoft 365 to support core Collaboration capabilities across the organization. The non-profit is based in Singapore, has approximately 15 employees, and is using Microsoft 365 on their website as part of its digital collaboration footprint.
The deployment is a cloud-hosted Microsoft 365 tenant providing Exchange Online for organizational email, Microsoft Teams for synchronous chat and meetings, SharePoint Online and OneDrive for document libraries and file collaboration, and Microsoft identity services for account and access management. Functional modules implemented emphasize email, team collaboration, document management, calendar scheduling, and content sharing consistent with the Collaboration category.
Operational coverage focused on internal communications, program and administrative teams, and the small staff base typical of a non-profit of this size. Governance and operational controls include centralized administration, user provisioning and role-based access assignment, mailbox and SharePoint site access policies, and site structure to manage content lifecycle and collaboration workflows within Microsoft 365.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Food Industry Asia (FIA) implemented HubSpot CMS to manage its public website as a Web Content Management platform. The Singapore based nonprofit with roughly 15 employees centralized web content, public communications, and digital outreach through the HubSpot CMS deployment.
Configuration focused on HubSpot CMS content authoring and templating capability, leveraging responsive themes, blog and landing page modules, form handling, SEO configuration, and asset and media management consistent with Web Content Management best practices. The implementation used HubSpot CMS hosting and content staging workflows to streamline publishing cycles and enforce consistent metadata and SEO settings across pages.
Operational ownership is aligned with marketing and communications functions, where editorial roles, approval workflows, and page level permissions govern content lifecycle and publication. Food Industry Asia (FIA) maintains HubSpot CMS as the primary site delivery layer for its website in Singapore, consolidating content management, marketing assets, and contact capture within a single Web Content Management environment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | Onyx Island | 2019 | 2019 |
In 2019, Food Industry Asia implemented Hubspot CRM. The deployment paired Hubspot CRM with a HubSpot CMS website relaunch to centralize member data and outreach within the CRM category.
Implementation focused on a members portal and contextual smart content, with Hubspot CRM configured for member segmentation and audience-based content delivery. The HubSpot CMS hosted the full public site and knowledge hub, while content management workflows were reworked to make updating the knowledge hub more seamless and reduce editorial friction.
Onyx Island led the implementation work, integrating the HubSpot CMS front end with Hubspot CRM to ensure member profiles and behavioral signals informed smart content presentation. Functional capabilities implemented included membership segmentation, contextual smart content rules, content-driven lead capture using freemium assets, and automated lead nurturing campaigns tied to CRM records.
Governance changes emphasized content and CRM alignment, with processes established for segment maintenance, smart content rules, and lead nurturing campaign ownership between communications and membership teams. The project implemented the lead generation strategy using freemium content matched with lead nurturing campaigns and improved backend content management for ongoing updates to the knowledge hub.
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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