Singapore, 339411,
Singapore
Onyx Island
Onyx Island, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Onyx Island collaboration with software players such as HubSpot empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Onyx Island | HubSpot | Hubspot CRM | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Food Industry Asia (FIA) | Non Profit | 15 | $3M | Singapore | HubSpot | Hubspot CRM | CRM | 2019 | In 2019, Food Industry Asia implemented Hubspot CRM. The deployment paired Hubspot CRM with a HubSpot CMS website relaunch to centralize member data and outreach within the CRM category. Implementation focused on a members portal and contextual smart content, with Hubspot CRM configured for member segmentation and audience-based content delivery. The HubSpot CMS hosted the full public site and knowledge hub, while content management workflows were reworked to make updating the knowledge hub more seamless and reduce editorial friction. Onyx Island led the implementation work, integrating the HubSpot CMS front end with Hubspot CRM to ensure member profiles and behavioral signals informed smart content presentation. Functional capabilities implemented included membership segmentation, contextual smart content rules, content-driven lead capture using freemium assets, and automated lead nurturing campaigns tied to CRM records. Governance changes emphasized content and CRM alignment, with processes established for segment maintenance, smart content rules, and lead nurturing campaign ownership between communications and membership teams. The project implemented the lead generation strategy using freemium content matched with lead nurturing campaigns and improved backend content management for ongoing updates to the knowledge hub. |
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Buyer Intent: Companies Evaluating Onyx Island Services
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